tag:blogger.com,1999:blog-90940932904863261872024-02-07T19:20:13.892+00:00A2Vid2012-WillSHello and welcome to my A2 media blog. The brief for the A2 course is: to form a group of two/three and produce a music video as the main product along with two ancillary texts: a digipak cover for the music video and a magazine advert for the digipak. We will also need to do research for the band we choose to do along with music videos from the same genre. We also need to research the typical codes and conventions for a music video. Feel free to leave any feedback on any of my posts. Thanks!G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.comBlogger127125tag:blogger.com,1999:blog-9094093290486326187.post-30698724541608475722012-05-03T19:54:00.002+01:002012-05-03T19:55:34.877+01:00ALL - Music Video Final Cut<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/dR1rFGLnGlA" width="640"></iframe>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-86870482338178679682012-04-30T18:22:00.001+01:002012-04-30T18:22:32.881+01:00RS - Final Magazine Advert<div class="separator" style="clear: both; text-align: center;">
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<br />G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-59484687286734979652012-04-30T18:21:00.001+01:002012-05-02T14:39:12.435+01:00ALL - Digipak Final<span style="font-family: Arial, Helvetica, sans-serif;">We now have a completed Digipak which can be seen below.</span><br />
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-28794578625190127352012-04-29T11:00:00.000+01:002012-05-02T14:50:04.905+01:00Evaluation Question 4<div style="text-align: center;">
<span class="Apple-style-span" style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: large;">How did you use new media technologies in the construction and research, planning and evaluation stages?</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Creating a music video, a digipak and a magazine advert has given us a great opportunity to use a wide range of media technologies. This chance has allowed us to build up a huge variety of skills that will benefit us in the future and have benefitted us during this process. As well as the creation of the three products, we have had to use technology in each part or phase of the whole course, for example the Research & Planning phase and the Evaluation phase.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">There are a number of different media technologies that we have used throughout the process. These can be broken down into sections of where we used each individual piece of technology:</span></div>
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<a href="http://www.razorianfly.com/wp-content/uploads/finalcutexpress4-071115-2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://www.razorianfly.com/wp-content/uploads/finalcutexpress4-071115-2.png" width="198" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Final Cut Express - </b>Using Final Cut Express has been the biggest change and challenge between our AS Foundation course and our A2 Advanced course. It is a far better piece of software than iMovie for the task we had in hand, but is also far trickier to get used to and to use to the top of its potential. The increased amount of transitions, effects and tools on the program make it far superior and a real advance on iMovie in my personal opinion. The key reasons that it is much better for making something such as a music video is that the effects available are far more professional and varied than they are on iMovie, where they are often quite unrealistic and do not seem appropriate for a professional piece of work. Final Cut Express also allows more accurate and precise 'cuts' with the cutting tool than iMovie. Another and very significant advantage of FCE is the ability to use and create layers in a video which is a vital aspect to music videos and is very fitting to our idea.</span><br />
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<a href="http://c4lpt.co.uk/Top100Tools/imovie-logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://c4lpt.co.uk/Top100Tools/imovie-logo.jpg" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>iMovie - </b>While we have moved on to using Final Cut Express for the editing process, we have still called upon our experiences with iMovie at certain points throughout the course. The main reason for using iMovie has been to upload footage. When transferring footage from the camera to the Mac Computers at school we have had to upload our footage to iMovie before exporting it in to FCE. We have also used it to edit Vodcasts down as it is a faster process than using FCE and we did not need to add effects to our Vodcasts.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Photoshop - </b>Another piece of software that we have had to use throughout the course is Photoshop, which we needed to create our ancillary texts. By using Photoshop we were able to create a professional looking piece of work for each panel of our digipak and the magazine ad. Using such software allowed us to create draft attempts and quickly make alterations that feedback suggested. An example of this came about during feedback on our digipak when somebody suggested we changed a font on the back panel. Through Photoshop we could quickly change the font so that we had an example of what it was like before and what it was like after. We could then ask for which people preferred. If for example, we had designed the product by hand then this would have been very tricky both to replicate the original exactly and to do it so quickly and simply. By using this technology you can also create a really neat and professional product, which we feel we did.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>HD Cameras - </b>We were lucky enough this year to have access to HD cameras, a real improvement on the DV Cameras that we used last year. This technology advance allowed us to capture better footage and to focus on more detail. This was very useful for filming and the visual effects are blatant in our footage. Particular shots in our video in emphasise the importance of this improved camera, for example when we use a panning shot to look at the music posters on the wall and when our protagonist is picking up stones to throw in the river. It is without doubt that the camera adds to the effectiveness of the video and make it look more like a real world product.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Mac Computers - </b>As with last year we have had the luxury of being able to use Mac Computers for our coursework, including all the software that we required such as Final Cut Express and iMovie. Macs are generally reliable, secure and allow the use of more advanced technology. Having access to Macs has most certainly given us the technology that we have required and has been hugely beneficial.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">New Technologies have been of vital importance for our production of our video, magazine advert and digipak. They have certainly given all three products a more professional look and feel about them, without which they may have looked less impressive and poor, emphasising the importance of using the best technology available to you in this part of the course.</span><br />
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<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Research:</b></span><br />
<a href="http://upload.wikimedia.org/wikipedia/commons/5/51/Google.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="115" src="http://upload.wikimedia.org/wikipedia/commons/5/51/Google.png" width="320" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Google Search Engine - </b>Google is a huge tool internationally and is one of the easiest and fastest ways of having access to huge amounts of information. This has been a great asset to us throughout the research and planning phase of this project. It has meant that we have had quick access to information and examples (of magazine adverts, digipaks etc) that we would otherwise have had to pay for (which would have meant needing a bigger budget). There are numerous examples of where we have used this tool throughout the creation, planning and evaluation stages, but it was of key importance in the research phase, for example for finding information about the genre, examples of real world products and general information about the format in general.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Online Forums - </b>There are a number of online forums for the band Muse allowing fans to spread information, videos and stories about the band. They also discuss all things about them, for example songs, lyrics and live performances. This came in useful when we were trying to work out the meaning behind the lyrics. We began the task by looking at such forums to see the views of fans of the band and see what a general consensus was as to the meaning of the lyrics. Online forums also came in useful for the feedback stage with the possibility to post our own rough cuts and sample scenes to these websites.</span><br />
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<a href="http://jebswebs.net/blog/wp-content/uploads/2009/12/youtube_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="http://jebswebs.net/blog/wp-content/uploads/2009/12/youtube_logo.jpg" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>You Tube - </b>You Tube has been very useful in every part of the project and none more so than the research phase. To get an understanding of the music video format and then a more specific idea on our own genre videos. As mentioned under 'Google Search Engine', providing you have access to the internet this is a free way to see these examples without which you would have to pay for the individual videos from a source such as iTunes or on DVD. For this reason You Tube was very important for the research phase.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Official Websites For Our Band - </b>These were very important when we were trying to establish facts about the band early in the project. By using their official sites we could work out how they work and see examples of their own work. This was vital so that we could try and successfully pinpoint our target audience as well as seeing how the band target their audience in the real world and with real world products. This allowed us to keep our ideas realistic, information factual and products in line with those produced by our band to date.</span><br />
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<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Post Production:</b></span><br />
<a href="http://images.ientrymail.com/webpronews/article_pics/youtube-upload.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="249" src="http://images.ientrymail.com/webpronews/article_pics/youtube-upload.jpg" width="320" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>You Tube - </b>Audience feedback and spreading word of your work is vital for the success of any product. In years gone by getting your work to a wide audience would have cost a lot of money, time and would have been very difficult to do. However with new technologies and in the modern day, sites such as You Tube have given media producers such as ourselves an outlet to screen our work and to show it to audiences across the world. This gives us an increased view from our target audience that we otherwise would not receive. Put simply without new technologies and the emergence of such sites as You Tube and Vimeo, it would be very difficult for very low budget media producers to get any kind of audience to view their work in the way we now have access to.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Facebook/Twitter Pages - </b>Social networking sites Facebook and Twitter were another way we took advantage of the ever improving media technology. Through creating pages on both of these we were able to discuss where we were in the project and show footage to people who were interested in our work, in other words members of our Target Audience! Without being able to do this people may not have known what was happening in our production and may have lost interest; Facebook and twitter helped prevent this from happening.</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Evaluation:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Making Videos - </b>Modern technology has enabled us to make videos for our evaluation questions and show off our ICT skills. It is not long since that this would have been very difficult and in some cases impossible to do. This part can be linked in with the use of iMovie as well as using cameras. New Technology in the media industry has allowed us to use more inventive methods to put information across and showcase our ability. This is the aim during the evaluation phase.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Voiceover - </b>With recording technology as it is now, we are able to record voices either separately or at the same time as recording the video. This means that we can combine the audio with visuals to show specific examples of what we are talking about. This also comes down to editing and technologies involved their.</span><br />
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<b style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><i>Summary.</i></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Technology available to us has enabled us to make music videos to a high standard. Without such high quality equipment at each stage this whole process would have been made infinitely harder than it was for us. Some of the equipment we have had access, in particular the editing software of Final Cut will be used by real world media industries to edit their work. This has been a significant development for us in the course this year, moving on from the more basic iMovie software that we used last year. Whilst we haven't had the obvious advantages that come with a big budget like in the real world, where they can take advantage of equipment such as lighting rigs, we have had as much assistance as we could possibly have hoped for for little to no money. This has meant that we have had to take advantage of free media technologies available to us, such as You Tube and the internet. This has been a positive thing however as it has helped us to become quite resourceful and helped us to learn how to search and find things that we need with limited to no funding.</span></div>
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</div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-2863781087309521652012-04-29T10:23:00.002+01:002012-05-02T14:49:43.410+01:00Evaluation Question 3<div style="text-align: center;">
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<span style="color: orange; font-family: Arial; font-size: large;"><strong><em>Target Audiences</em></strong></span><br />
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<span style="font-family: Arial;">When making any product, and particularly a media product, it is vital to establish a target audience to aim your product at and then recieve feedback and seek improvements throughout the project from this target audience.</span><br />
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<span style="font-family: Arial;">Something that we needed to put a lot of consideration into for our project was our <span style="color: red;">Primary Target Audience</span> and our Secondary Target Audience. Our idea pretty much from the outset </span><br />
<span style="font-family: Arial;">was to rebrand the product for a predominantly male, youth audience, with the specific age range being 15-24. The reason for this was because the song, accompanied by a video, was originally released in 2001 on the Origin of Symmetry album. With that album now being ten years old it seemed an appropriate time to try and re-brand the video with the digipak and magazine ad for a youth audience. There is also the idea that as Muse became more and more popular, their music moved further and further towards mainstream music (leading to them being branded "sell outs") and therefore appealing more to a youthful audience.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx5ULuuqj0-CIlXuGAf3R_Jp2-Tbgddcb-0z7diFHcPsuSPQvvENnnBFnp5WWR3QRMvSPm1rIDZqnzqrMQs4rV9HjHvTxx24gAgqAYv4S7J87pdp5Nt1YagIR6y_BK5drgzXaoMit9dxQ4/s1600/Screen+Shot+2012-04-29+at+19.54.02.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx5ULuuqj0-CIlXuGAf3R_Jp2-Tbgddcb-0z7diFHcPsuSPQvvENnnBFnp5WWR3QRMvSPm1rIDZqnzqrMQs4rV9HjHvTxx24gAgqAYv4S7J87pdp5Nt1YagIR6y_BK5drgzXaoMit9dxQ4/s320/Screen+Shot+2012-04-29+at+19.54.02.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Game Footage in our video</span></td></tr>
</tbody></table>
<span style="font-family: Arial;">As well as a Primary Target Audience we also wanted a <span style="color: red;">Secondary Target Audience</span>. This required a reasonable amount of consideration. We decided in the end to go with a Secondary Audience of 25-40 year old, again predominantly males although females could also fit into our secondary target audience. The were a number of reasons we chose this secondary audience. One of the main reasons was because we were re-branding a product from ten years ago, the audience who may have been interested in it originally would now be ten years older and therefore likely to fall into this age range. We felt that they may be interested in seeing a new and very different version of the original video, and so considered them an appropriate secondary audience. Another main reason was down to the gaming aspect in our video. The average age of gamers is around thirty-five, which falls into our age range. We thought that people who are interested in such a hobby, may have an interest in seeing our video for this aspect which is important throughout the video.</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong><em>How we recieved feedback...</em></strong></span><br />
<span style="color: black; font-family: Arial;">There were a number of different ways in which we looked to recieve feedback on our work throughout the project. These ways were quite varied, with each one having different possibilities as to who we may recieve the feedback from.</span><br />
<span style="color: red; font-family: Arial;">Classmates - <span style="color: black;"> Arguably best and most influential feedback we recieved was from fellow people in our class. At regular intervals through the course we have had the opportunity to screen sample scenes and rough cuts to people in our class. This has been helpful for a number of reasons, not least the fact that they are all aged seventeen or eighteen and are therefore within our Primary Target Audience age range. It has also been very helpful as they are all creating music videos of their own meaning they understand the difficulties associated with the filming and editing phases, and have an understanding of what is possible and what is unrealistic for their suggestions.</span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://blogs-images.forbes.com/tomiogeron/files/2012/04/facebook_logo.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://blogs-images.forbes.com/tomiogeron/files/2012/04/facebook_logo.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Facebook Logo</span></td></tr>
</tbody></table>
<span style="color: red; font-family: Arial;">Facebook - <span style="color: black;">Social media is becoming a huge part of every day life in the modern day, in particular for youths. Therefore it can be quite a useful source for displaying our work and to recieve feedback on it. Once again the majority of people that will see the work we posted on Facebook, either personal accounts or the Swillob Production account are likely to be in our Primary target audience. Others may fall in our Secondary target audience as well, meaning we can recieve a more general view than the feedback recieved in class.</span></span><br />
<span style="color: red; font-family: Arial;">Twitter - <span style="color: black;">Like Facebook, we have created a Swillob Productions Twitter page. From here we have had the chance to post our work and recieve feedback from people who "Follow" the page. Anybody who follows the page is likely to have some interest in our video and are therefore likely to suggest improvements for us to work with.</span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://battellemedia.com/wp-content/uploads/2012/01/twitter_logo.jpeg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://battellemedia.com/wp-content/uploads/2012/01/twitter_logo.jpeg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Twitter Logo</span></td></tr>
</tbody></table>
<span style="color: red; font-family: Arial;">You Tube - <span style="color: black;">You Tube is the tool that we used with the greatest potential for feedback. It allows us to potentially access a worldwide audience and through the use of the taggin tool when uploading the video, would hopefully appear when people search the name of the song and/or the band. This again could be exceptionally helpful as fans of the band or song may be able to view our work and give us detailed feedback. Anybody who is within our age range for our target audiences and is also a fan of the band will be very important for us and so their views, through viewing the work on YouTibe, could be extremely helpful and very hard to obtain without a tool like You Tube.</span></span><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong><span style="color: orange; font-family: Arial; font-size: large;"><em>Summary of overall feedback</em></span></strong></div>
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<span style="color: black; font-family: Arial;">Through recieving feedback we have tried to alter our work to support any ideas that we agreed with from audience feedback. Over the course of creating our three products some huge changes have been made as a result of feedback, whilst other parts of feedback have been considered, but ultimately dismissed.</span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong><span style="color: orange; font-family: Arial; font-size: large;"><i>Video</i></span></strong></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="color: black; font-family: Arial;">The main changes made in reaction to feedback have come in our music video. The original idea was to have a combination of Narrative and Performance aspects to the video which has always remained the same. The narrative idea has however changed quite drastically over the course of the project, although it still has the same basis of a protagonist who is a huge fan of the band. A quote from a post by Rob Shaw can give the foundations that began our idea: </span></div>
<blockquote class="tr_bq">
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<span style="background-color: #fefdfa; color: #20124d; font-family: Times, 'Times New Roman', serif;"><em><strong>"</strong>The narrative side of the video will be based on the songs lyrics, the protagonist is unsettled with himself and is envious of another person who <b>is </b>settled with himself. The protagonist wants to take away this persons perfection so that he doesn't feel envious. There will be shots of the protagonist using high angles to show his weakness and low angles on the other person to show his power. For the protagonist to be envious I want it to show him doing poor in his exams whilst the other character does better, he gets a girlfriend the the "pro" doesnt, he recieves awards in assembly whilst the "pro" doesnt and the class clap/cheer for his sucess whilst he is jealous of his sucess.<strong>" [<a href="http://spiveysoundsigs.blogspot.co.uk/2011/11/rs-original-coursework-idea.html">Click here to see the full blog post by Rob</a>]</strong></em></span></div>
</blockquote>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Arial, Helvetica, sans-serif;">From this quote it is clear to see a huge number of differences between the original idea and our finished version. Whilst we have kept the basis with the "muse nerd" protagonist idea, a number of the surrounding ideas have changed a lot. The main alterations made to our video can be seen bullet pointed below:</span></div>
<ul style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>The original idea was to have a social group which the "muse nerd" protagonist was trying to fit in with. Quite early on, following sample footage one, we received audience feedback saying they did not feel this idea worked and did not come across very well in the footage, finding it quite confusing as to what was happening.</i></span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>This meant that we switched to the bullying aspect and put more emphasis on this, which in turn was altered due to audience feedback. Following a few more additions of sample footage being filmed, the overall consensus was that this didn't work with the actors available to us. It was also thought that this seemed quite a weak idea and that something such as isolation created a much more interesting and professional looking video. We were also given videos to look at within our genre (Jesus of Suburbia - Green Day and Jeremy - Pearl Jam) that included an aspect of isolation. This meant that we also had evidence that this kind of idea was used in the genre and therefore that there was an existing audience for the idea of isolation.</i></span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>Individual scenes and ideas were also scrapped, altered or kept in the video on the basis of how our audience reacted. Certain scenes that we filmed at school (Sample 3 - In the corridors for example) were considered ineffective and quite poor in our audience feedback. The reasons included things such as a lack of shot variation which would have been exceptionally hard to alter due to limited space. Because it was something that we couldn't really change, and the scenes we had didn't work, this scene was scrapped from the idea. There were a number of scenes that were altered for our video. These often included the settings that we used. An example of this can be seen in the comparison between sample footage 1 and our final edit. In both versions we have included scenes at a local skate park. Feedback suggested the setting worked in sample 1, but the scenes we filmed didn't. With our new idea we returned to the same setting and filmed some very different clips showing the protagonist's isolation. This shows one example of alterations made as a result of Audience Feedback. There were also a number of scenes and idea that were kept for the final edit following the original filming as a result of feedback. Examples of this include the aspects of gaming that we used, scenes such as the protagonist waking up and once we began to look into it, the idea of isolation was used throughout.</i></span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><i>During feedback early in the project we were told that our footage looked like it may suit a "a day in the life" type video. This was something we considered following this feedback, before eventually moving away from this idea again. It does however show that we considered and discussed all the feedback we received, but did reject some ideas after exploring all options available to us.</i></span></li>
</ul>
<div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">So far I have mainly been referring to the feedback that we have received on our music video. We did also need to receive feedback on our ancillary texts though. This is discussed below.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>Digipak Feedback</i></b></span></div>
<div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Like with our video, the Digipak didn't simply fall into place and we didn't take our first attempt as the finished thing. Over the course we have looked at a large number of examples, deconstructing and analysing many of them to establish typical conventions of digipaks, much like we did with videos.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In the real world, the design and particularly the cover would be very influential on the number of sales that a product such as this would receive. For this reason we knew we had to create an eye-catching, professional looking and interesting product. We also knew that it needed to be appealing to our target audience and that they would immediately be able to recognise the product. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">To help with this we asked people within our target audience to feedback on our products as we went along in the course. Below I will outline the main points from <span style="color: blue;"><a href="http://spiveysoundsigs.blogspot.co.uk/2012/02/all-suggested-improvements-for-digipak.html"><span style="color: blue;">feedback received for our second draft of the Digipak</span></a> </span>(<a href="http://spiveysoundsigs.blogspot.co.uk/2012/02/rs-draft-of-front-and-back-cover.html"><span style="color: blue;">Front/Back Panels</span></a> and <a href="http://spiveysoundsigs.blogspot.co.uk/2012/01/rs-second-draft-of-inside-of-thedigipak.html"><span style="color: blue;">Inside Panels</span></a>) :</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Front Panel:</b></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJNIp6vqp6VpSh1gJaUOozcgDzN29NssMo1ysDq1nCIJWQMaflChfbPHyzhFktffGL07OdNJRsUNx5ncj1UjzqH5Dsz8WCTAKU0Ps9eFdmCuUOHArE3YJ8OcoFhierAq_nx-Xl1rfSZmTK/s320/Front+Cover+Digipak+Draft.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJNIp6vqp6VpSh1gJaUOozcgDzN29NssMo1ysDq1nCIJWQMaflChfbPHyzhFktffGL07OdNJRsUNx5ncj1UjzqH5Dsz8WCTAKU0Ps9eFdmCuUOHArE3YJ8OcoFhierAq_nx-Xl1rfSZmTK/s320/Front+Cover+Digipak+Draft.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Front Panel of our Digipak (before changes)</span></td></tr>
</tbody></table>
<ul>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Downsize the circular sticker and move it to the top right where there is an empty space</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Make sure all logos are in line with each other</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">The wording could be improved (eg. bottom right corner box)</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Too much orange?</span></li>
</ul>
<div>
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;">Overall the feedback for the front panel was positive, with people suggesting that the design and background image worked quite well. We were happy with this as we liked the design that we had chosen and thought it worked well, was representative of key themes in our video as well as relating to examples that we had seen in real world products (the idea of a shot from in front on the front panel and behind on the back panel, such as on the cover for Linkin Park's Minutes to Midnight). The points that we were told needed improving were generally things we agreed with. As you can see above they are mainly regarding the positioning of certain things on the cover, adjustments to which are easy to make with the technology available to us. The feedback also left us with a number of dilemmas, for example some people said there seemed to be too much orange whilst others thought this worked well. In the end we sided with the people who said the colour worked well as it is representative of the mood in our video, but also because it is the colour of the Origin of Symmetry album, on which the song was originally released.</span></div>
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<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Back Panel:</b></span></div>
<div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-CMF2ZPT2pzM/Ty-8ev16gtI/AAAAAAAAAkM/Me1mY-nuGAI/s320/Third+draft+of+Back+Cover+with+bens+screenshot.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-CMF2ZPT2pzM/Ty-8ev16gtI/AAAAAAAAAkM/Me1mY-nuGAI/s320/Third+draft+of+Back+Cover+with+bens+screenshot.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Back Panel of our Digipak (before changes)</span></td></tr>
</tbody></table>
<ul style="background-color: #fefdfa; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 18px; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Try and line up the URL's with the logos for Facebook and Twitter</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Maybe advertise as a bonus CD rather than bonus tracks</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Include a Behind The Scenes and a Full Live Performance with venue and date on as it is Special Edition - needs to stand out from the original to sell to the Target Audience who may have the original.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Try the same colour scheme for the font as is seen on the front panel. Maybe ask for feedback as to which version works best</span></li>
</ul>
<div>
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">As with the front panel, much of the feedback was in reference to the layout and what was included in the writing. The design, with it being similar and linked to the front panel, again received positive feedback. We did try and make the changes suggested to make the layout of our digipak more impacting on the target audiences eye and to make adjustments to anything they didn't see as realistic. With many of the issues raised regarding what we were saying on the back cover, for example the track listing, this wasn't a massive problem and we could quickly make changes to.</span></span></div>
</div>
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<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><br /></span></span></div>
<div>
<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><b>Inside Panels:</b></span></span></div>
<div>
<ul>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; font-family: Arial, Helvetica, sans-serif; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Make the shots of protagonist larger and/or clearer</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; font-family: Arial, Helvetica, sans-serif; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Try make a background image on the corridor look out of place to fit in with sci-fi theme.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; font-family: Arial, Helvetica, sans-serif; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-size: x-small;">Try link the inside panels to the outer panels more </span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-small;">Move further away from realism, more to Sci-Fi idea</span></span></li>
</ul>
<div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzQ37nwgYHczeXLYat25yALqsPgCZ55OA2afI-NuW9rRQ_XAPaE2zYYndVTEWEEYSLwUqMrRs5eI_Vgv5kqnhd_vRjvO2rdDIUSBCMk5qOAfJ0w3lZK5wPoAFs0olWesRzdTCmIVAsf6iY/s640/Inside+Digipak+Draft.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzQ37nwgYHczeXLYat25yALqsPgCZ55OA2afI-NuW9rRQ_XAPaE2zYYndVTEWEEYSLwUqMrRs5eI_Vgv5kqnhd_vRjvO2rdDIUSBCMk5qOAfJ0w3lZK5wPoAFs0olWesRzdTCmIVAsf6iY/s400/Inside+Digipak+Draft.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Inside Panels of our Digipak</span></td></tr>
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<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;">The inside panels of our digipak didn't receive as many compliments as the front and back panels, although the feedback was still generally positive and helpful. The first point above was one that was debated quite a bit. We considered making the image more clearer, but felt leaving it as it is blended in well with how points two and four suggested we should keep the panels with it being more sci-fi and less realistic. We also felt that this really helped to signify the confusion in the protagonist's mind. For point three we considered the idea, although decided to stick with the same ideas for each panel. The reason for this was that from the examples we looked at, linking the two outer panels together and a common theme for the two inner panels was quite common. It isn't unusual to see links between every panel, but in this case we wanted different designs so that we could use different effects and showcase a whole range of skills. We also felt the contrast between the outside and inner panels worked well as a combination and didn't want to take this away by combining the two ideas.</span></div>
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<span class="Apple-style-span" style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>Magazine Advert Feedback</i></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Feedback for our magazine advert was again very encouraging, with certain things attracting attention that needed to be changed.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">We began the construction of our magazine ad by designing and planning ideas on paper. We created a number of outlines and very basic design ideas for our magazine ad to get a really rough idea of what we wanted to put where on the final idea. Our decisions at this point, such as what to include and where to position them, were based on the examples of real world products that we had looked at. We could then show people within our target audience these designs to get an early opinion on whether they thought these ideas included everything they would want to know from a magazine advert. Following this stage we experimented with effects and ideas on photoshop. We then managed to create a magazine advert by using the information we had gathered and a screenshot from the game mass effect; the main talking point about feedback we received.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The majority of the feedback was very good for our magazine ad with only one real issue surrounding it. Because the background image was an unedited screenshot, it wasn't really our image and therefore wasn't acceptable for us to use for our advert. This was the main change that we were forced into making, with the rest of the advert working effectively.</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>Is the final version simply our version?</i></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">The answer to this question is the same for each product and is quite simply, no. Audience feedback has been hugely influential at all times in the project with a number of ideas being directly influenced and taken from the great feedback we received. From suggestions on videos to watch, to things we should alter in each of our products, the audience feedback has been behind most of the decisions that we have made through the whole product. Without the feedback we may have kept to an idea similar to the one we started with which is massively different from our final idea. For these reasons I would say that this video is not simply ours, but a reflection on our target audience and the ideas which they saw in the rough cuts and samples of works that we showed them, as well as the ideas they had simply from life experiences of their own. This is something that you would expect to see even in real world media products, with the audience and the preferred readings being vital influences in the final products released.</span></div>
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</div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-20771815555170656712012-04-29T10:23:00.001+01:002012-05-02T14:49:29.212+01:00Evaluation Question 2<div style="text-align: center;">
<span class="Apple-style-span" style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: large;">How effective is the combination of your main product and ancillary texts?</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>Combining a music video, digipak and magazine advert as an overall package.</i></b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Part of the brief for this course was to make a combined package involving a music video with two ancillary texts - a digipak and a magazine advert. From this we understood that the three products needed to be linked in some way to show that they are an overall package and not simply three separate products. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">One of the first points I would like to make however, is that the three wouldn't necessarily be linked for real world products. That isn't to say they never would be as there would of course be times when this would be appropriate, but it isn't something that happens every time one is released. There are a number of reasons why this might be the case, with probably the main reason been that they wouldn't necessarily all be produced by the same production company. In modern days it is probably actually more likely that they will use separate production companies for at least one of the products.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As our brief stated that we were to make the three products a combination, it is also important to talk about how and why we would go about doing this. As a group we decided on common themes that we wanted to run throughout the three products. These will be discussed below. Following this we need to find ways to implement them into each of our products in some way. Some of these ideas were designed to be quite obvious while others more subtle. It was the intention that these subtle similarities would still be apparent to our target audience however. </span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>The combination of our music video, digipak and magazine advert.</i></b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">By the brief we knew that we had to make our products as an overall package, however how we did this was down to us. I will now discuss how we created each as part of the package, followed by how we also kept them as separate pieces of work.</span><br />
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Similarities:</b></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-CMF2ZPT2pzM/Ty-8ev16gtI/AAAAAAAAAkM/Me1mY-nuGAI/s320/Third+draft+of+Back+Cover+with+bens+screenshot.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://4.bp.blogspot.com/-CMF2ZPT2pzM/Ty-8ev16gtI/AAAAAAAAAkM/Me1mY-nuGAI/s200/Third+draft+of+Back+Cover+with+bens+screenshot.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Focus on the 'Muse Nerd'</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Gaming Aspect: </b>Gaming is a huge part of our video and this is reflected in each of our products. Throughout the video we have tried to incorporate clips of the muse nerd playing on computer games, in particular "Mass Effect". This is to help show his isolation from society and emphasise his weakness in the real physical world in comparison to the power he shows in the gaming world. For our digipak we have used a screenshot from the game for each of the outer panels, the front panel also including an avatar from the game. We have also tried to include a screenshot in our magazine advert to link in with the gaming and sci-fi aspect, something which is common for our band.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Focus on the 'muse nerd' protagonist: </b>Throughout the package we have tried to keep the focus on our protagonist who is the 'muse nerd'. This is clear and was quite easy to portray throughout the video when he is the only character featured regularly (in the narrative scenes). He also features on the back panel of the digipak. The reason we wanted to keep focus on him was to try and make the audience/fans of the band relate to the character and build some sort of affiliation towards him.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_6OxD6jYoZFBAGiexoTqYOWbSiGmVUZ_4fmaX-z6OJJj53XjGtqsimI5mOmW1nLiaxO1MXacFMwmVOhgZYqIWDaIERRy2gixdKuGpL8vR5gXvbNsv8Jm3ipP-aRriVO8BnoZsGF0krEQ-/s1600/Screen+Shot+2012-04-29+at+20.11.31.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_6OxD6jYoZFBAGiexoTqYOWbSiGmVUZ_4fmaX-z6OJJj53XjGtqsimI5mOmW1nLiaxO1MXacFMwmVOhgZYqIWDaIERRy2gixdKuGpL8vR5gXvbNsv8Jm3ipP-aRriVO8BnoZsGF0krEQ-/s200/Screen+Shot+2012-04-29+at+20.11.31.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Lonely Protagonist</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Loneliness: </b>This is also featured throughout our whole package, although in different ways. In the video alone we show the protagonist's loneliness in multiple ways. We show him walking around and in secluded scenes alone, as well as playing computer games and scenes where he is surrounded by people, yet sat alone and reading a magazine. In our digipak his loneliness and isolation is signified through the vast open space in the background and the fact there is nobody else in the image. The sci-fi image on the magazine ad and again the hugely open space is also showing the characters isolation.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Muse: </b>Obviously the band 'Muse' are a major part of each of our products, with the name and logo appearing on the digipak and magazine ad, with a number of posters, CD's and magazines featuring the band seen throughout the video.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Fonts: </b>We have tried to keep some continuity between the magazine ad and the digipak by using the same fonts for the writing on both.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>New media/Social Networking: </b>On the digipak and the magazine ad we have included the Facebook logo, Twitter logo, QR codes and logos/links.</span><br />
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Differences:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Format: </b>Each of our products is using a different format with one being a music video, one being a digipak and one being a magazine advert.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Digipaks in our video: </b>We have used a number of different digipaks in our video, not all of them from the band 'Muse' or the Alternative Rock genre.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Locations: </b>We have used a number of different locations throughout our music video, with separate locations being used for the magazine advert and the digipak.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Track-listing and Tour Dates: </b>On our digipak we have used track-listing on the back panel, whereas for the magazine advert we have included tour dates.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Target Audiences: </b>While the overall package is targeted at a Primary target audience of 15-24 year olds, the magazine ad could appear in a number of different magazines (the average gaming age is mid 30s to early 40s and so could appear in a magazine aimed at that age range, whilst it could also appear in a music magazine aimed at a youth audience) meaning we could use each product to target different audiences.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: orange; font-size: large;"><i>Overall summary.</i></span></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">As an overall package I think the products work well together; the blend of similarities and differences, potential target audiences and designs make for an interesting combination. Whilst they are all very different in themselves, there are also quite subtle links to tie them together as well as the blatant similarities such as the band and their logo. Added together and it is clear that they are linked as a trio, but they aren't so similar that they are boring and identical. They also successfully portray a number of themes that we wanted to include in each of them, something that we were aiming for for most of the project and that I feel we have achieved.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-75550836601309088942012-04-29T10:23:00.000+01:002012-05-02T14:49:12.263+01:00Evaluation Question 1<div style="text-align: center;">
<span class="Apple-style-span" style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: large;">In what ways does your media product use, develop or challenge forms and conventions of real media products?</span></div>
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>What are conventions?</i></b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Conventions are things that we expect to see in a certain thing. More specifically for this project the conventions of real media products would be the things that we would expect to see and that would be usual to be on/in a particular thing, which in our case is a music video, digipak and magazine ad.</span></div>
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<span style="background-color: white; line-height: 15px;"><span style="color: #666666; font-family: Georgia, 'Times New Roman', serif;"><i>"A way in which something is usually done, esp. within a particular area or activity."</i></span></span></blockquote>
<span style="font-family: Arial, Helvetica, sans-serif;">For this evaluation question I will be looking at how we have used these typical conventions in our products, as well as how we have challenged and changed them for our particular products. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Within the music video industry there are a large number of genres and deriving from these, sub-genres. As part of the course we have had to consider both format conventions and genre specific conventions. Both of these will be looked at below.</span><br />
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<span style="color: #b45f06; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>Music Video</i></b></span><br />
<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>General music video conventions.</i></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">One of the early tasks that we had to do in this project was to look at fifteen different music videos and deconstruct them. Having done this we could compare notes as a class and then as a group when we formed into our individual groups. This meant that we had quite a detailed list of general music video conventions and had a good idea of what we would expect to see in a music video. This was a very helpful thing to do as it meant we had a detailed list of conventions, but also gave us the chance to watch and focus on detail a minimum of fifteen videos each meaning we had a strong idea about what does and does not work for music videos. A full list of what we considered to be music video conventions can be found <i><b><a href="http://spiveysoundsigs.blogspot.co.uk/2011/11/sp-codes-and-conventions-of-music.html"><span style="color: red;">here</span></a></b></i>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I will now pick out some of these general music video conventions and give examples of videos where they can be seen.</span><br />
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<tr><td style="text-align: center;"><a href="http://pixhost.me/avaxhome/3b/31/000e313b_medium.jpeg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://pixhost.me/avaxhome/3b/31/000e313b_medium.jpeg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Depeche Mode - Enjoy The Silence</span></td></tr>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=_-QPvffO1gs&ob=av2e"><span style="color: red;"><b>Depeche Mode - It's No Good</b></span></a> </span><span style="font-family: Arial, Helvetica, sans-serif;">This video is a good example video as it picks apart and <b>exaggerates the conventions of music video</b>, as if the director of the video is showing off their knowledge and understanding of these conventions and 'making fun' of them. This isn't an idea that is refined to music videos - the Scary Movie films are an example of this kind of thing where they exaggerate the conventions of a slasher movie in a comical way.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=aGSKrC7dGcY&ob=av2n"><span style="color: red;"><b>Depeche Mode - Enjoy The Silence</b></span></a> Another video by the same band is a good example of music videos making use of<b> a variety of locations and using a number of different shot types.</b> The reasons for doing this would mainly include the fact that it makes the video more interesting. Music videos are designed to be watched again and again and using a variety of locations makes the video more interesting and increases the chances that people will watch it more than once.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=T3hg_gHNxgQ"><span style="color: red;"><b>Oasis - Wonderwall</b></span></a><span style="color: cyan;"> </span>This video is an example of a <b>diegetic opening</b>. This is a common idea in music videos and involves the video beginning before the song; the noise and footage is all from the on-screen world and isn't put in over the top by editing. There are a large number of videos that use this idea. It also isn't unusual to see a linear sequence at the beginning of a video that can last a lot longer than this particular example, for example the long version of <i><a href="http://www.youtube.com/watch?v=7uUL8ELhnp8"><span style="color: #666666;">'</span><span style="color: #999999;">Hello' by Martin Solveig</span></a> </i></span><br />
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<tr><td style="text-align: center;"><a href="http://farm4.static.flickr.com/3012/2431421895_87d7901516.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="151" src="http://farm4.static.flickr.com/3012/2431421895_87d7901516.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Madonna - Hung Up</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=EDwb9jOVRtU"><span style="color: red;"><b>Madonna - Hung Up</b></span></a> This is an example of the <b>Male Gaze Theory</b> which means that a female artist uses her body and image to try and attract a male audience. The reasons for doing this would be to increase the potential target audience for the video. If this video was bought solely for the song/music, it would probably attract few male fans, but by showing off her body Madonna would increase the chance that males would buy and watch the video. This isn't an unusual idea for female artists, with people such as Rihanna and Lady GaGa still using the idea.</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>More specific genre conventions.</i></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">As well as gaining an understanding of general music video conventions, we needed to look closely at and understand the genre specific conventions as these were the things we were most likely to look to challenge or use. To create a list of things we considered as genre conventions, we looked at videos we had already looked at in our genre and used the internet to research our genre. A full list of what we considered to be genre specific conventions for our video can be found <b><i><a href="http://spiveysoundsigs.blogspot.co.uk/2011/11/ws-sp-genre-of-muse.html" style="color: red;">here</a>. </i></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">As I did with the format conventions I will now pick out some conventions and give example real world products to show how these conventions work.</span><br />
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<tr><td style="text-align: center;"><a href="http://images1.fanpop.com/images/photos/1600000/Jesus-Of-Suburbia-green-day-1645498-384-288.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://images1.fanpop.com/images/photos/1600000/Jesus-Of-Suburbia-green-day-1645498-384-288.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Jesus Of Suburbia</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=SA8v3B1SxR0"><span style="color: red;"><b>Green Day - Jesus Of Suburbia</b></span></a> This video is a good example of a video in our genre featuring the idea of <b>isolation, as well as being an example of a video using continuity editing. </b>This video was suggested to us as an example of these things during audience feedback. It shows that the theme of isolation, a key idea in our own video, does work and has been used in real media products; Green Day are a hugely successful band and the fact they have used these ideas in one of their videos shows to us that their is a case for such ideas in the Alternative Rock genre.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=MS91knuzoOA&ob=av2n"><b><span style="color: red;">Pearl Jam - Jeremy</span></b></a> As with Jesus of Suburbia, this is another video that uses the <b>theme of isolation and continuity editing. </b>The video on You Tube alone has almost eight and a half million views showing that the video is quite popular and has been successful with these ideas included within it. This was also a good example video for us as it includes a suicide scene at the end and scenes shot at a school - two things we included in our own video. However for the purpose of looking at conventions it is a good example because of the style of editing and the themes included.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=uQKjI6395iU&ob=av2e"><b><span style="color: red;">The Vaccines - If You Wanna</span></b></a> This video is a good example of a video including <b>performance footage, the band/singer as a focal point and a video using fast paced editing. </b>These are all conventions within our genre and can all be seen within this video which is one of the reasons this is a particularly good example as it shows the combination of conventions being used at the same time.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.promonews.tv/wordpress/wp-content/uploads/2011/03/Vaccines1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="129" src="http://www.promonews.tv/wordpress/wp-content/uploads/2011/03/Vaccines1.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">The Vaccines - If You Wanna</span></td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=h_L4Rixya64&ob=av2e"><b><span style="color: red;">Foo Fighters - Best Of You</span></b></a> This video is a good example of a <b>video that combines performance and narrative based footage. This idea comes from Goodwin's Theory</b> that there are three types of music video, with videos generally combining two of the aspects.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=1VQ_3sBZEm0&ob=av2e"><span style="color: red;"><b>Foo Fighters - Learn To Fly</b></span></a> Another video by the Foo Fighters is an example of a <b>video including a diegetic intro and outro. </b>This genre specific example has over fifteen and a half million views on You Tube which again shows that the idea works within the genre and the particular target audience.</span><br />
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i>How did we use, develop and challenge conventions in our music video?</i></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Throughout the project and the creation of each product we were constantly considering the conventions of each product and looked at real media products frequently to gain ideas and inspiration. I will now look at how we used, challenged or developed the conventions of music videos in general and the conventions of the alternative rock genre.</span><br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Music Video Conventions</b></span><br />
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Wide range of camera shots and angles - </b>This is definitely a convention that we tried to stick closely to as it is a key convention of music videos and is one of the simplest ways to try and make the video interesting and to make people want to watch the video more than once. We never really considered challenging this convention as it is a main convention of music videos and the alternative rock genre.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Fast paced editing - </b>This is another common convention of music videos, however we did challenge this in certain places of our music video. The reason for this was because of the nature of our video, a depressed, lonely and isolated protagonist, we felt that slower editing in places could emphasise the dullness of their world and to show how awful their life had become. However we did also try and include some faster paced editing as our song lends itself to this kind of editing, particularly in certain parts with the guitar instrumentals.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Linear/Non Linear editing - </b>Both of these kinds of editing could be considered conventions as many videos use each, different genres favouring different types. In our case we used a lot of linear editing and whilst this works in places, if we were to do the project again I think we could have included more non-linear editing to try and emphasise the confusion and problems in the protagonists world.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Goodwin's Theory (Three aspects to music videos) - </b>In our video we included performance footage and narrative footage, which sticks to the usual idea that a video will include two of the three aspects. There are examples of videos using just one aspect (If You Wanna - The Vaccines) but it is very much conventional to use two aspects and we never really considered not including two aspects.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Diegetic Openings - </b>We decided to stick to this convention and tried a number of different ideas of how to do this before settling on having the band plugging in their equipment. Famous examples of this convention include Depeche Mode's 'It's no Good' and an extremely famous example by <span style="color: #666666;"><a href="http://www.youtube.com/watch?v=jQ_ExkfcBao"><span style="color: #666666;">Michael Jackson, 'Thriller'</span></a> </span></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Male/Female Gaze - </b>Depending on the target audience of the video, the male and female gaze theory is one that appears quite commonly throughout music videos,as do sexual themes. We didn't include anything of this sort in our video however as it doesn't really fit with our genre, band or idea for our video. It isn't something that we were ever likely to include.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Framing - </b>This is key to making an interesting video and is something we were constantly thinking about when filming. It is often spur of the moment ideas that look really good in music videos and as much of our video was filmed in outdoor settings we had the opportunity to find different ways of framing shots in our video, for example looking through the railings at the skate park.</span></li>
</ul>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: red;"><b>Alternative Rock Conventions</b></span>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn21qOtjoclxAcBf8FZ_dPKEpxB9Pj_uRNfr7bWX3ktQ2tadjVPpT7z270fhrwi_zzFIRqKggjmjwOrcxA-il9FH3fwjyiOnPIx65jX8o3DXmuTDKBWMRmSx8mc3Gw8UDDRq-qiVc9h-jF/s1600/Screen+Shot+2012-04-29+at+19.51.22.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn21qOtjoclxAcBf8FZ_dPKEpxB9Pj_uRNfr7bWX3ktQ2tadjVPpT7z270fhrwi_zzFIRqKggjmjwOrcxA-il9FH3fwjyiOnPIx65jX8o3DXmuTDKBWMRmSx8mc3Gw8UDDRq-qiVc9h-jF/s320/Screen+Shot+2012-04-29+at+19.51.22.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">An example of layering from our video</span></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbr88GYKeFLiDODBxeoOyyLYQShxnooGLcpvr10UArezFn2W2-aG8zORGEHtn_Irc6W9R2r7xm6NAgK8HfeBe0yIbTKO3EnaBYO2Ra-TmsBktwaGAf8mJUY935TQDJut6q4P73540-VxQ/s1600/Screen+Shot+2012-04-29+at+19.54.02.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbr88GYKeFLiDODBxeoOyyLYQShxnooGLcpvr10UArezFn2W2-aG8zORGEHtn_Irc6W9R2r7xm6NAgK8HfeBe0yIbTKO3EnaBYO2Ra-TmsBktwaGAf8mJUY935TQDJut6q4P73540-VxQ/s320/Screen+Shot+2012-04-29+at+19.54.02.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Game footage - Sci-Fi Aspect</span></td></tr>
</tbody></table>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Combination of Performance and Narrative aspects - </b>This is a convention which we carried on with through the whole project. Though it isn't seen in every sample footage (as we hadn't filmed performance footage when we filmed the earliest sample footage) it was always our intention to include both of these aspects and this remained the case in our final product.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Focus on the front man in performance footage - </b>Over the course of the project we filmed performance footage on two occasions. The first time we included very little focus on the front man of the band. When filming the second edition of sample footage, and the footage included in our final video we included more emphasis on the front man. We probably didn't focus on him as much however, as in many videos in our genre and have therefore challenged the convention to some extent as we also focus on the other members of the band a similar amount.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Fast paced editing - </b>This is very common in our genre, but isn't used very much throughout our video. We felt a slower pace of editing fit in with the mood of our video better and kept the editing pace relatively slow. An example in our video of some faster paced editing comes when the protagonist is by the river throwing stones in. This is arguably the convention that our video challenges the most.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Editing to the beat - </b>Once again this is another convention of our genre, though there aren't many examples of this in our video. We felt not cutting to the beat seems strange as it is challenging the convention and this reflects the 'messed up' state of mind of our protagonist. If we were to re-do the project then I would probably include cutting to the beat more in particular parts of the video, for example when he is playing the computer games as this is the part of the video where the protagonist has control and power in his life.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Layering - </b>This is a common convention in music videos in a number of different genres including the Alternative Rock genre. We tried to include this convention whenever we thought it was appropriate as it is also very fitting with the other conventions that suit our music video. Not only is it a convention of alternative rock, but it also fits in extremely well with the sci-fi and futuristic themes of our band, as well as signifying the state of the protagonists mind with problems building up inside their head and showing the distortion throughout the video.</span></li>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Specific to Muse - </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Sci-Fi aspects - </b>Muse commonly use Sci-Fi aspects in their videos and this is something that we have tried to reflect in certain parts of our video, for example with the gaming footage when the protagonist is playing on 'Mass Effect', the only time he is ever really happy and settled in the video. Examples of videos by Muse featuring this kind of theme include '<a href="http://www.youtube.com/watch?v=6Ck6Hcg2cjk&ob=av2e"><span style="color: #666666;">Sing For Absolution</span></a>' and the original video for '<a href="http://www.youtube.com/watch?v=eMqsWc8muj8&ob=av2e"><span style="color: #666666;">Bliss</span></a>' </span></li>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Specific to Muse - </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Special FX - </b>This is quite a common convention of music videos anyway, but in particular is used by Muse to try and show the Sci-Fi and futuristic theme. We tried to use this convention as it is clearly something that appeals to fans of the band and therefore our target audience.</span></li>
</ul>
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</div>
<div>
<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><i><br /></i></b></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: #b45f06; font-size: large;"><i>Magazine Advert</i></span>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: orange; font-size: large;"><i>General Magazine Advert Conventions</i></span></b></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Like we had to look at and deconstruct music videos to get a detailed list of conventions, we had to do the same for both of our ancillary texts. We carried out the process in a similar way to when we did it for the videos. We each looked at examples and put together what we considered a comprehensive list of conventions, firstly for general music magazine adverts and then for genre specific magazine adverts. A full list of conventions can be found in our blog post <a href="http://spiveysoundsigs.blogspot.co.uk/2011/11/all-conventions-of-magazine-ads.html"><b><i><span style="color: red;">here</span></i></b></a>. The list on the link is of general magazine advert conventions. As you would expect, many of the conventions of general magazine adverts overlap with typical genre conventions. For this reason I will move onto discuss genre conventions, before an overview of all the conventions that we used or challenged.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: orange; font-size: large;"><b><i>Genre Specific Magazine Advert Conventions</i></b></span></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-Qz8_Epb-254/T2S6y79-2pI/AAAAAAAAAl8/-1Uww3NsOKM/s1600/Mag+Ad+12.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="http://1.bp.blogspot.com/-Qz8_Epb-254/T2S6y79-2pI/AAAAAAAAAl8/-1Uww3NsOKM/s400/Mag+Ad+12.jpg" width="298" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Example Magazine Ad from Muse</span></td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;">The majority of the conventions that are here described as 'genre specific conventions' will fit in with the general conventions of magazine adverts and our description of them as specific simply here means that they apply to our genre. As well as the list of general advert conventions we tried to create a detailed list of genre specific conventions so we knew what would likely be included in real media products, allowing us to create a product high in verisimilitude. The conventions we considered as 'specific to our genre' include:</span><br />
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<ul style="background-color: #fefdfa; color: #333333; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px; text-align: left;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Artists Name in large, bold font at the top of the advert</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Album Name usually the same size font as the artist name but not in bold</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Album Cover</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Twitter, Facebook and Youtube links</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Tour dates</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Record Labels</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Information about the album (usually says "Including" followed by the singles released from the album)</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">QR Codes</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Either release date, out now or pre-order</span></li>
</ul>
<div style="background-color: #fefdfa; color: #333333; line-height: 18px; text-align: left;">
<ul style="line-height: 1.4; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Artist website</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Name of hit single included in the album</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Image of the band</span></li>
</ul>
</div>
<div style="background-color: #fefdfa; color: #333333; line-height: 18px; text-align: left;">
<ul style="line-height: 1.4; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Labeled as limited addition to increase sales</span></li>
</ul>
</div>
<br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I will now go on to discuss the conventions that we used and any that we challenged or excluded from our idea.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: orange; font-size: large;"><b><i>Conventions we have used.</i></b></span></span><br />
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<ul style="background-color: #fefdfa; color: #333333; line-height: 18px; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px; text-align: left;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Artists Name in large, bold font at the top of the ad - </b>This is a very typical convention and was always one that we were likely to include. The name of the band is a huge selling point for our product as they are a very well known brand. By having their name in bold it would be easily identifiable to fans of the band and immediately anchors the poster to the band.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Futuristic, sci-fi background image - </b>We wanted to keep the advert realistic to the band and this is a theme that can be seen throughout their work. It alos allowed us to tie the magazine advert together with the digipak and video to make them into an overall package.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><b style="font-family: Arial, Helvetica, sans-serif;">Tour Dates - </b><span style="font-family: Arial, Helvetica, sans-serif;">This is a simple piece of information that we found on a number of posters and we felt that by sticking with this convention it helped to make the advert look authentic, something that was really important to us.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Photo of the digipak - </b>As you would expect when something is advertising something else, the magazine advert included a picture of our digipak. This again provided a link with the other products in the package and it seemed quite obvious that we should include this convention as if it was a real media text then you would need to know what the digipak looks like to buy it in a shop.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Sentence to grab the audience's attention 'In stores now' - </b>This is another convention that we felt gave the advert authenticity. As we have already established a convention is something you expect to see on a product and therefore by including conventions such as this, the product takes on the look of a real media product,</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Album Name usually the same size font as the artist name but not in bold and at the bottom of the ad - </b>The point here is very similar to point one about the artists name. There was never really much doubt that we wouldn't use this convention.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Twitter, Facebook logos/ links - </b>This convention links in with new media technologies and is something you would expect to see on a modern advert. As Muse like to have a futuristic theme it would seem strange for our product not to follow the more modern conventions or at least challenge them in a futuristic way.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Information about the album (10 Year Anniversary Special Edition) - </b>This is another typical thing to include in a magazine advert and again was pretty much always going to be included in our advert. The reason for this being that from the start of the project the re-branding of the video on it's tenth anniversary was one of our main ideas for the overall package and would therefore be very weird to leave this out of the advert as it would probably be it's biggest selling point.</span></li>
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<span style="color: #b45f06; font-family: Arial, Helvetica, sans-serif; font-size: large;"><span style="line-height: 18px;"><b>Digipak</b></span></span></div>
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<b style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: x-large; line-height: 18px;"><i>General Digipak Conventions.</i></b></div>
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<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/6PanelDigipakOasisCD2008.jpg/220px-6PanelDigipakOasisCD2008.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="305" src="http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/6PanelDigipakOasisCD2008.jpg/220px-6PanelDigipakOasisCD2008.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Digipak Example - Oasis</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">The way in which we established the conventions for our digipak was very similar to the way in which we researched our magazine advert conventions with the only real difference being what we were searching and looking at. A full list of Digipak conventions can be found in our blog post <a href="http://spiveysoundsigs.blogspot.co.uk/2011/11/all-digipaks.html" style="color: red; font-style: italic;"><span style="color: red;"><b>here</b></span><b>.</b></a><b style="color: red; font-style: italic;"> </b>Many of the general conventions of Digipaks can be seen in our product and will be detailed below.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><span style="color: orange; font-size: large;"><b><i>Genre Specific Digipak Conventions.</i></b></span></span></span></div>
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<tr><td style="text-align: center;"><a href="http://cdn-static.cnet.co.uk/i/c/blg/cat/digitalmusic/muse_the-resistance.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="http://cdn-static.cnet.co.uk/i/c/blg/cat/digitalmusic/muse_the-resistance.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Digipak Example - Muse</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">As with our video and magazine advert we needed to establish the common conventions specific to the genre we were working in. The conventions that we found for our particular genre included:</span></span></div>
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<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Difference in colour between the front panel and all the other panels</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Tend to have a similar front and back panel with the inside being different</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Black and white shots for the inside of digipak</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Album artwork on the front of the digipak</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Artist name at the top of the digipak in bigger, bold font</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Sticker</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Tour Dates</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Booklet/Leaflet inside <b style="color: red;">(Example: Muse: Origin Of Symmetry)</b></span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Bar Code</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">QR code</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Smallprint with copyright laws written</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Website for the artist</span></li>
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<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Twitter/Facebook sites</span></li>
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif; font-size: large;"><span style="line-height: 18px;"><b><i>Conventions we have used.</i></b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;">The conventions that we have used in our digipak include:</span></span></div>
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<ul style="background-color: #fefdfa; color: #333333; line-height: 18px; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Name of artist at top - </b>Similar to with the magazine advert this a key convention that we wanted to follow as it quickly anchors the product.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Limited edition sticker - </b>With our product being a special edition, re-branding product we felt that it would provide verisimilitude to the product to include a sticker on the front panel. This idea was also well received in audience feedback, though they felt it could be positioned better.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Same colour scheme on front and back panels & </b></span><b style="font-family: Arial, Helvetica, sans-serif;">Links between front and back - </b><span style="font-family: Arial, Helvetica, sans-serif;">From looking at the example digipaks at the start, we quickly decided that we liked the digipaks that had links between the front and back panels and the two inside panels best. We then worked on this basis with our example ideas, and it remained for our final product. This convention counters another convention that suggests the front panel is different to all the others.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Picture of protagonist in music video - </b>This created another link between the digipak and one of the other products, in this case the video. </span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b> Different theme and colour scheme for inside panels - </b>Similar to the third point. With the front and back panels having links between the two, we also kept links between the inside panels with one image stretching across the two panels. This is a very different image to the outer panels and we feel it contrasts well.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Track lists - </b>This is a typical convention of a digipak without which ours wouldn't look like a real product and would lack authenticity. </span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Special edition DVD information - </b>As you would expect when buying a product, particularly one claiming to be special edition, we felt we needed to include information to make it look like a real special edition product.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>FaceBook and Twitter links - </b>As with the magazine advert, these links show the new media technologies influence and show a way for the band/production companies to keep their audiences up to date. For a modern product they add verisimilitude.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>QR Code - </b>As with FaceBook and Twitter links</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Swillob Prdouctions company logo - </b>The production companies logo is something you would expect to see on nearly every product and therefore is something we included for authenticity again.</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Copyright info - </b>Like the above points, copyright information makes the product look like a real media product.</span></li>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: orange; font-size: large;"><b><i>Overall Summary.</i></b></span></span><br />
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<tr><td style="text-align: center;"><a href="http://mundosonoro00.files.wordpress.com/2011/02/depechemodeit27snogood28xvidkrip.jpeg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="269" src="http://mundosonoro00.files.wordpress.com/2011/02/depechemodeit27snogood28xvidkrip.jpeg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Depeche Mode - It's No Good</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Conventions have at all stages of the course been closely linked with the majority of decisions that we have made which emphasises just how important they are, not only for us but also in real media texts. By definition they are what people expect to see in a particular thing and are therefore influential in pinning down audiences and attracting certain people to certain products. Genre, a huge part of the media industry, owes a lot to conventions as they can be what defines a genre, as shown in the <a href="http://en.wikipedia.org/wiki/Scary_Movie"><span style="color: #666666;">Scary Movie</span></a> films for the Slasher genre, or Depeche Mode's "It's No Good" which was mentioned earlier in this answer.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Throughout the project we have generally tried to stick quite close to typical conventions because, as stated in the previous paragraph, they are by definition what the audience expects. As there is a huge number of people who are fans of the alternative rock genre, these conventions are proven to work in the media industry. We have when we have felt it appropriate challenged these conventions, such as the slower paced editing in our video at times, to make our video stand apart from the rest. In general though we have used conventions to really target our audience whilst also using our own ideas to try and make the video interesting and appealing to our target audience.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Our use of conventions has increased through audience feedback where we have received suggestions (for example to watch the "Jesus Of Suburbia" video) that have then influenced our idea to take on board the ideas of particular conventions. The feedback that we have received also supports the areas where we were already using conventions and this generally received very good feedback.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Overall I think it is clear that we have generally made use of conventions by using and developing them in our own way on each of our three products. Whilst the reasons for sticking with each convention that we have has it's own reasons, the ultimate reasons for why we generally stay with convention is to do with audience and our target audiences. This therefore links directly in with Evaluation Question 3 and shows how different areas of creating such products combine and cross over ultimately linking each product, and the whole package, together.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: orange; font-size: large;"><b><i></i></b></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: orange; font-size: large;"><b><i></i></b></span></span></div>
</div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-13080574058297524152012-03-31T20:21:00.000+01:002012-05-01T20:22:16.757+01:00ALL - Vodcast 7 - DCRUP and MANGR<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/MY-9BBnV9JY" width="560"></iframe>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-52984311326192312722012-03-28T14:39:00.000+01:002012-05-02T14:40:06.076+01:00RS + SP - Ninth Podcast: Target Audiences For All Products<object height="94" width="422"><param value="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtpOjQ7czo2OiJmaWxlSWQiO2k6MTc1NDkxMjM7czo0OiJjb2RlIjtzOjEyOiIxNzU0OTEyMy05Y2QiO3M6NjoidXNlcklkIjtpOjIyMDY0NDE7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMzU5NjU3Nzk7fQ==&autoplay=" name="movie">
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<embed height="94" width="422" wmode="transparent" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" src="http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtpOjQ7czo2OiJmaWxlSWQiO2k6MTc1NDkxMjM7czo0OiJjb2RlIjtzOjEyOiIxNzU0OTEyMy05Y2QiO3M6NjoidXNlcklkIjtpOjIyMDY0NDE7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMzU5NjU3Nzk7fQ==&autoplay="></embed></object>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-22876615450773067452012-03-15T19:47:00.000+00:002012-04-30T19:48:39.601+01:00WS - Our Two Magazine Adverts<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhycA0re-7uXuNjToZKxLz9TDpEcpXKjlZp7Ha97ekG_0-bt9JpPa4u3iQARmhAePAkQLzPLjRmEQs8pp3iu89XBP9qsfxxMoZJuRNzdIkUv4G4QyIEam2ZtoAXy94NVwN2r07U723nhvRr/s1600/Mag+Ad.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhycA0re-7uXuNjToZKxLz9TDpEcpXKjlZp7Ha97ekG_0-bt9JpPa4u3iQARmhAePAkQLzPLjRmEQs8pp3iu89XBP9qsfxxMoZJuRNzdIkUv4G4QyIEam2ZtoAXy94NVwN2r07U723nhvRr/s400/Mag+Ad.jpg" width="283" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Magazine Advert 1 - Secondary Target Audience</span></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIDGqmbvC-WCuniyJidjH9NCOtmXT8KlzZTBrmtE13No6TKXqFvNIwz6RW9aTk3EFTg7BvSxhfDKLAKB0r2hT8Cs4eVjip-ozud82uptPt1j_e2bo9EL4c4KSl6UXnDrrJWOOc7Mje9oNa/s1600/Mag+Ad+2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: Arial, Helvetica, sans-serif;">Following audience feedback on our first magazine advert, it became apparent that producing two different adverts may be beneficial to our group for a couple of reasons:</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIDGqmbvC-WCuniyJidjH9NCOtmXT8KlzZTBrmtE13No6TKXqFvNIwz6RW9aTk3EFTg7BvSxhfDKLAKB0r2hT8Cs4eVjip-ozud82uptPt1j_e2bo9EL4c4KSl6UXnDrrJWOOc7Mje9oNa/s1600/Mag+Ad+2.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIDGqmbvC-WCuniyJidjH9NCOtmXT8KlzZTBrmtE13No6TKXqFvNIwz6RW9aTk3EFTg7BvSxhfDKLAKB0r2hT8Cs4eVjip-ozud82uptPt1j_e2bo9EL4c4KSl6UXnDrrJWOOc7Mje9oNa/s400/Mag+Ad+2.jpg" width="283" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Magazine Advert 2 - Primary Target Audience</span></td></tr>
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<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The background image on magazine advert 1 is a screenshot from the game Mass Effect. While we thought that this looked quite appealing, it is arguably more suitable for our secondary audience as the link to the gaming aspect of our video is heavily emphasised in the background image. Apart from that, it seemed to be very positively received and therefore something that we wanted to persevere with. To allow us to keep this advert we decided to create another one that would be tagged as the "main advert" and would hopefully be more appealing to the Primary Target Audience. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">This wasn't the only problem with advert 1, however. Because the background is an unedited screenshot from the game 'Mass Effect' it isn't really our image and therefore in breach of copyright. The second advert is completely our own and shows an image that we created ourselves completely. </span></li>
</ol>
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif;"><b><i>Target Audiences</i></b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Both magazines are targeted at a specific audience, with Mag Ad 1 being targeted at our secondary target audience (25-40, predominantly males) and Mag Ad 2 being targeted at our Primary Target Audience (15-24, again predominantly males).</span></div>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Mag Ad 1</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">When designing the first magazine our intention was that this would be aimed at our primary target audience. However following feedback from the class we found that people felt it would appeal specifically to people who enjoy gaming due to the obvious links with that part to our video. The average age of gamers in the UK is around 35-40 and is therefore part of our secondary target audience. We didn't want to get rid of this advert completely however as the feedback received was generally very positive. We also felt that this advert would still appeal to any fans of the band as it incorporates a sci-fi type theme which is very common in videos and products from Muse.</span></div>
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<b style="color: red; font-family: Arial, Helvetica, sans-serif;">Mag Ad 2</b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Due to the feedback we received we decided to create another magazine advert aimed more precisely at our Primary Target Audience. For this we left many of the conventions the same and the layout very similar, with the major alteration being the change in background. We felt this reflected the different audience, our video and a theme that will appeal to our primary target audience. The themes common between our video and this image include the isolation of the protagonist and the distortion of his mind, shown here through the use of layers. We feel that this, added to the first magazine ad and the different themes shown there, we cover a whole range of themes from our video and themes that are commonly used by the Muse band, and therefore areknown to be successful in the industry and with our target audience in particular.</span></div>
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<span style="color: orange; font-family: Arial, Helvetica, sans-serif;"><b><i>Similarities and Differences</i></b></span></div>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Similarities</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Despite the adverts having different target audiences there are still quite a lot of similarities between the two:</span></div>
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">A number of conventions of magazine adverts are present in both, examples including the name of the band being central and bold at the top, a picture of the digipak (the product it is advertising), tour dates, the name of the album and release dates</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The layout of the two products is very similar, with only things such as wording changed.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Both adverts make use of a particular theme from our video (although different themes in each advert).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Both adverts have a sci-fi type feel to them.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Both adverts include the Facebook and Twitter logos, as well as web adresses for the band and production company.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Both adverts include the same tagline (10 Year Anniversary Special Edition).</span></li>
</ul>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif;"><b>Differences</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">There are also a number of differences between the two adverts:</span></div>
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The differing background image is obviously the key and glaring difference between the two. We feel and hope that this can ensure we target different audiences, advert two for our primary target audience with the first advert for our secondary audience.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The date for release ("In Stores Now" for Advert one & "12-09-12") shows two different styles that we have seen from magazine adverts we have looked at - one worded and one numerical.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The theme that each advert is based on is different. Advert 1 is based on the sci-fi/gaming aspect whilst Advert 2 is based more on the ideas of isolation and distortion of the protagonist's mind.</span></li>
</ul>
</div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-40958575262339033372012-03-15T08:13:00.002+00:002012-03-18T20:14:34.711+00:00RS - Magazine Advert<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi25isN5j973erKhIDT6EFW5iTNTpthxlLFQPCCFZSnyhsLSIeHayupHCXxhIF0fCdnzFZY85tXbaQqtZ7L-aw8PwAYRW5jJ4jL7_a3WTEou6_E9Ql4VV-ZZkr7sYrHodg4v8D8HaaIlgsa/s1600/Mag+Ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi25isN5j973erKhIDT6EFW5iTNTpthxlLFQPCCFZSnyhsLSIeHayupHCXxhIF0fCdnzFZY85tXbaQqtZ7L-aw8PwAYRW5jJ4jL7_a3WTEou6_E9Ql4VV-ZZkr7sYrHodg4v8D8HaaIlgsa/s1600/Mag+Ad.jpg" /></a></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-73025394402978313252012-03-12T21:56:00.001+00:002012-03-21T16:57:37.455+00:00SP - Feedback on Rough Cut 6<ul style="line-height: 1.4; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;"><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Firstly there was flashing to black between shots in our opening and throughout our music video which was really distracting for our audience.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Our class mates also thought that the opening dragged on abit and that we should shorten some of our original shots, use multiple layers to quicken it up and maybe cut with performance to make it more interesting. </span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">They also encouraged us to only show Rob getting out of bed and pick up one peice of clothing instaed of all of them because we are doing a music video and it doesnt have to be a linear sequence.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In our school scene someone pointed out that we could animate a zoom on the magazine that the 'Muse Nerd' is reading and use multiple layers on this shoot of all of the shots that follow it.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">One of the biggest peice of feedback on our music video was that we need to try and replicate the exact shots with the CD covers because then they will link together much better and make more sense to our audience. They also said that we should use the cross disolve transition rather than fade to black because it breaks the link between the two shots. </span></li>
</ul><ul style="line-height: 1.4; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px;"><li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Another peice of valuable footage is that we could try and enhance the colouring on the shots that followed the 'Fly From Here' CD cover </span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Our primary audience also told us to try and start with shots that are further away from our protagonist and then slowly get closer to close ups revealing his identity.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">With regards to performance footage someone proposed that in our next rough cut we should multiple layer footage of the band playing over some shots that have free space in the background.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We were also told that sometimes we should allow the lower opacity shots to run on for longer and over more shots than we already have.</span></li>
<li style="margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Finally we should make the loner aspect more obvious by using less shots so it doesnt drag on as much and isnt as boring.</span></li>
</ul>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-48854450003218648312012-03-12T16:58:00.001+00:002012-03-21T16:59:14.461+00:00ALL - Rough Cut 6<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/rGvWmLQKTXQ" width="560"></iframe>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-55984987735282968362012-03-10T11:39:00.001+00:002012-03-16T13:33:09.351+00:00WS - Role of Narrative in our Music Video<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It is a common convention of Alternative Rock videos to combine Narrative and Performance aspects to a video. This is something that we are trying to replicate in our own video as it seems to be a key convention. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://images.sodahead.com/polls/000549839/polls_Jimmy4_3659_989604_answer_3_xlarge.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="163px" src="http://images.sodahead.com/polls/000549839/polls_Jimmy4_3659_989604_answer_3_xlarge.jpeg" width="200px" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">From looking at videos in our genre, we also found that a theme of isolation and loneliness was quite common, two examples of this been Jesus of Suburbia by Green Day and Jeremy by Pearl Jam. The idea of a Narrative is also to have some link to the lyrics of the song. For these reasons we decided on a Narrative based on a person who is obsessed with Muse - the "muse nerd". Throughout the narrative we show this obsession through him listening to music by the band, the use of album covers and magazine covers (these are not all from Muse, but a number of them are) and at one point through dressing in the same way as a band member. As well as the obsession of Muse, the protagonist is also very lonely and isolated, an idea that we changed to from bullying as we felt bullying was exceptionally hard to realistically portray with the actors available to use and made for a weak storyline.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The Narrative is intercut amongst the Performance aspects of our video and is filmed in a number of locations, another thing very common in our genre. The Narrative part of our video is vital and is what would hopefully make people want to watch the video more than once.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Another key point to our Narrative is a gaming theme, where the protagonist is playing computer games because in this virtual world he can be powerful and popular, two things that he isn't in the real world. Throughout the narrative the audience should pick up on the differences here and the contrast of the two to see just how different the two 'lives' are. </span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Pressure and depression builds up on the protagonist throughout the video, culminating in a suicide scene at the end of the video. This is also the case in the video Jeremy by Pearl Jam that I referred to earlier. The reason we chose this was because we thought it was a powerful end to our Narrative and we wanted something strong at the end to try and entice people to watch the video more than once. The mixing up of game footage, real life footage and time lapses during our narrative would also hopefully achieve the same thing by being interesting, but also slightly confusing to someone watching it for the first time.</span><br />
<a href="http://upload.wikimedia.org/wikipedia/it/a/af/Bliss_Video_Muse.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="146px" src="http://upload.wikimedia.org/wikipedia/it/a/af/Bliss_Video_Muse.jpg" width="200px" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The role of Narrative in our video is very different to the original and official Bliss video by Muse. Obviously we weren't going to simply copy their video, nor would it be possible for us to do with our budget and us not having the equipment to replicate it. The idea that we have taken on though is to re-brand the idea and song and so we have gone for a very different approach. This approach is to link the narrative to the lyrics through the overall idea. We feel like we managed that with our final idea with scenes revolving around loneliness and isolation.</span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-26389336014073303712012-03-05T21:43:00.002+00:002012-03-05T21:43:18.733+00:00ALL - Sample Footage 5<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/2w4XuxfyngI" width="560"></iframe>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-18566218150971177442012-03-05T21:30:00.002+00:002012-03-05T21:30:40.440+00:00ALL - Sample Footage 4<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/fab8TlF6tYY" width="560"></iframe>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-46182316227825984352012-03-05T20:58:00.000+00:002012-03-05T20:58:06.592+00:00WS- Looking at a Magazine Ad from Muse<div class="separator" style="clear: both; text-align: center;"></div>  <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpLDkpL8lwtadlKfWGLDnBIFCLt5ScznA8NXgbxpNw9D1IehZDKwCyqF-Qiy35LN1Pn6t_ItJYYCtDWgLh8AfezMrnnvfMEZgVR4pNR9BlbEukzMbfCQRAFEu0gGGfzHyKF1_WVU9lDx2l/s1600/Mag+Ad+12.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpLDkpL8lwtadlKfWGLDnBIFCLt5ScznA8NXgbxpNw9D1IehZDKwCyqF-Qiy35LN1Pn6t_ItJYYCtDWgLh8AfezMrnnvfMEZgVR4pNR9BlbEukzMbfCQRAFEu0gGGfzHyKF1_WVU9lDx2l/s320/Mag+Ad+12.jpg" width="235px" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"The Resistance" Magazine Ad</span></td></tr>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Because the band that we are looking at and using for our own music video are still active, it seems appropriate to look at an example of a magazine advert from this particular band. The particular example that this blog post will look at is the advert for the Muse album, <span class="Apple-style-span" style="color: blue;"><a href="http://en.wikipedia.org/wiki/The_Resistance_(album)">The Resistance</a></span>. </span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">One thing that is apparent immediately here is how little is on the poster. There is a large image, the band's logo in bold, the name of the item in bold as well as the date of release and the band's website noted at the bottom. The lack of 'clutter' does make the poster quite eye-catching; it is quick to look at and doesn't take up so much time as a poster with a lot of information on would which may encourage people to skip on through the magazine.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">One thing that is absolutely necessary for a magazine Ad is for it to be noticeable immediately and capture it's Primary and Secondary Target Audiences. This advert is one example that will definitely be noticeable to fans of the band. Much of this is to do with the bands name and logo in the top left corner. Because it is a bold font and by itself with nothing around it, it really stands out and anchors the poster as coming from the band Muse.</span><br />
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<tr><td style="text-align: center;"><a href="http://blogiraptor.files.wordpress.com/2010/03/muse-resistance-album-cover.png" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="196px" src="http://blogiraptor.files.wordpress.com/2010/03/muse-resistance-album-cover.png" uda="true" width="200px" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"The Resistance" Album Cover</td></tr>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial;">Something significant about this poster is that it is almost identical to the album cover, with the date of release and the Muse website information added. Whether this is a common thing in the industry I am not sure and hopefully will discover by looking at further examples. Even though I am not sure whether it is something that occurs throughout the business, I do think the idea of having the Magazine Ad the same as the album cover is good as it directly links the product and means the customer knows what they are looking for when trying to buy the product once it comes out. Though it may not work in every genre, I think it is an effective idea for this particular genre.</span></div> <br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial;">One thing that has to be noticed from looking at this poster is the lack of unnecessary information. The design does not include anything unnecessary and provides basic information; this both keeps some sort of mystery about the album as well as not overpowering the reader with information. For our own magazine ad this is something that we could look into, although we need to demonstrate a number of skills. This could be quite a challenge, though if done correctly could look very effective and professional.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In summary I think this is an effective magazine advert, though I could understand why other people may see it as boring and a poor advert. This emphasizes the importance of the Target Audience and how different audiences can see the same product in two different ways. Whilst I also think it is a good example to look at for our own product, the style isn't necessarily one that we want to follow as we are looking to show a number of different skills in the creation of our own magazine advert. </span><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-18813629724132902862012-03-01T21:14:00.001+00:002012-03-19T21:09:26.041+00:00WS - Magazine Ad Relationship To Video<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhycA0re-7uXuNjToZKxLz9TDpEcpXKjlZp7Ha97ekG_0-bt9JpPa4u3iQARmhAePAkQLzPLjRmEQs8pp3iu89XBP9qsfxxMoZJuRNzdIkUv4G4QyIEam2ZtoAXy94NVwN2r07U723nhvRr/s1600/Mag+Ad.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhycA0re-7uXuNjToZKxLz9TDpEcpXKjlZp7Ha97ekG_0-bt9JpPa4u3iQARmhAePAkQLzPLjRmEQs8pp3iu89XBP9qsfxxMoZJuRNzdIkUv4G4QyIEam2ZtoAXy94NVwN2r07U723nhvRr/s400/Mag+Ad.jpg" width="283" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><i>Our Magazine Advert</i></span></td></tr>
</tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://spiveysoundsigs.blogspot.co.uk/2012/03/ws-digipak-relationship-to-video.html"><span style="color: blue;">In a previous blog post</span></a> I have looked at the similarities and links between our digipak and our music video. They are two out of the three items that make up our overall "package" with the third product being a magazine advert. Throughout the creation of all three items we have being trying to keep similarities and links between them all to show that they make up one package. Some of these links may be obvious, while others may be deliberately more subtle so that our Target Audience may understand them, but may also keep a bit of enigma for other audiences/potential buyers.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">As stated in the post regarding our digipak, there is a couple of themes that we tried to keep running throughout all three of our products to link them together. One of these themes is gaming. The background to our Magazine Ad is a screenshot from Mass Effect which is the same game that we have taken a screenshot for for our Digipak. This links in with the whole theme of gaming that is present through all three products, but is clearly shown through the video format. This is the clearest link between our magazine ad and the video.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The picture of the Digipak on our magazine ad is another link between all three products. The Digipak contains our music video and displaying it on the magazine ad links them all together.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Another key theme that we tried to get running throughout all the different parts of the package is the idea of isolation. This is a huge and key part to our music video, though it proved quite tough to transfer this to our magazine ad. We had an idea where we split a picture of the protagonist in half so that it was half real person, half avatar to show how that is a major part of his life and his desire to be like the avatar. For a number of reasons however, this wasn't possible. We still feel like the space aspect of the background for the magazine ad works in a similar way to show isolation though. Space is obviously a large open space with no known human life which signifies the loneliness and isolation aspect within our video.</span><br />
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</span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-83254583572940273352012-03-01T20:15:00.001+00:002012-03-18T21:34:20.828+00:00WS - Digipak Relationship to Video<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nk5sl3BL8lkcm195Q2tzDWu_pGO0eZkHcD9BzS5xaEm4cVG4UEx82bMZh74drnKHVK-MOsH53UtDHSwdgAxtydiTAsixxYjHX8lOoiwGie_6r-HwGPJ6Toftrz0mewH3EFZnXaJPUFhx/s1600/Digipak+Front+cover.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nk5sl3BL8lkcm195Q2tzDWu_pGO0eZkHcD9BzS5xaEm4cVG4UEx82bMZh74drnKHVK-MOsH53UtDHSwdgAxtydiTAsixxYjHX8lOoiwGie_6r-HwGPJ6Toftrz0mewH3EFZnXaJPUFhx/s320/Digipak+Front+cover.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Digipak Front Cover</span></td></tr>
</tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">As well as a music video for our chosen song we have been tasked with creating the video but also two ancillary texts: a magazine advert and a digipak. The brief that we had at the start of this project was to create a 'package' meaning that we need to link the individual products together in some way to make them into an overall single package.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">One way that we thought we could do this is by using a theme that runs throughout all three of the products. Obviously with them been for very different media formats they are each going to have their own conventions and major differences between them all. There are, however, ways in which we have linked them together to make them into a combined package.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The theme that we eventually decided on to include in each product is the gaming aspect. The protagonist gaming is a major part and idea in our music video as it is how we really show his isolation and desire to be more popular and powerful; the gaming world is his ideal world and his escape from reality. As it is a major theme in our video it seems an appropriate way to link the three products together and this can be seen on the front cover of our digipak with the avatar and background. This is a screenshot from the game Mass Effect which most of our gaming footage is from.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpQgyoJCQH89nxlYMemwFoqZXdbwQTEx35OKceCGVFChK5xbM_2lyy1zT5cXp5UXaoRHnrma_9JFqWQmwW9K3BTgyJTEBzYi8s8Qa-h8KHcOES2f_iUejBB-SlfcnUbWfKsXuXNWQazA0s/s1600/Digipak+Back+Cover.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpQgyoJCQH89nxlYMemwFoqZXdbwQTEx35OKceCGVFChK5xbM_2lyy1zT5cXp5UXaoRHnrma_9JFqWQmwW9K3BTgyJTEBzYi8s8Qa-h8KHcOES2f_iUejBB-SlfcnUbWfKsXuXNWQazA0s/s320/Digipak+Back+Cover.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">Digipak Back Cover</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Another way we link the digipak to the video is on the back cover with the image of our protagonist the "Muse Nerd". The image in the background is the same as on the front panel and therefore is still linking with that same theme from the game, but with the additional link through the character. The image of the protagonist is clearly edited on (because the setting is obviously not from the real world) which also links with the video where layering is important to create the feeling of space, fantasy and this ideal world which compares with the real world where the protagonist is alone and isolated.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Isolation is another theme that can be linked to both the video and the digipak. The image shows a large open space with nobody in sight except for our protagonist on the back cover and the avatar on the front. This shows the theme of isolation that is also a major part of our video, along with the gaming aspect in the Narrative.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A very different way in which the two link as a package doesn't relate to what can be seen in the video but just to the video itself. On the front cover of the digipak is a sticker advertising what can be seen inside the digipak including stating that the music video comes as part of this video. This shows a direct link between the two products on the front cover of our digipak. </span><br />
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</span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-45536276148359948652012-03-01T10:59:00.000+00:002012-03-01T10:59:48.344+00:00WS - Rough Cut Update<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We now have a deadline for a first full rough cut of tomorrow (Friday 2nd March). By this point we need a complete cut of our music video, though we will have the chance to make alterations to this after it has been looked at.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Unfortunately by this deadline we will not have all the footage that we need for the complete video. We have previously filmed some performance footage although it was of a poor standard and we decided that we would re-film this footage. This hasn't happened yet for a number of reasons (band members pulling out, locations not available when band members were and vice versa) and we are hoping to do this as soon as possible. For the purpose of this exercise however, we are looking to include the previous performance footage that we filmed though we want to stress this won't be the footage we use in our final product.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Other problems regarding this task is the sheer amount of footage and scenes that we have and working out the best order for these clips on screen. This is much trickier than we expected and we are now having to experiment to find an order that works. During editing we have come across issues with the order of clips (for example the protagonists sudden change of clothing) and are having to work on ways to get around this. This is slowing down the editing process for us at the moment.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Any further updates will be added to this post or the blog.</span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-34652302175865185282012-02-28T14:46:00.000+00:002012-05-02T14:48:13.224+01:00ALL - Signifiers of a still shot within our MV<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0ajHBTVWCDsD8V58y7W6HRu3JYk4Ete-eSj71a1HnrGH7koa962qyly-08j2gahHR1TwPmtnii2yKPb8ASJKjH8mE6JsjnCsj6xYst6F6fa5U54muyO5rE2no8TbNwM9jx2pG75EaBEQ/s640/Signifiers.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0ajHBTVWCDsD8V58y7W6HRu3JYk4Ete-eSj71a1HnrGH7koa962qyly-08j2gahHR1TwPmtnii2yKPb8ASJKjH8mE6JsjnCsj6xYst6F6fa5U54muyO5rE2no8TbNwM9jx2pG75EaBEQ/s640/Signifiers.png" width="640" /></a></div>
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<ul style="background-color: #fefdfa; color: #333333; line-height: 18px; list-style-image: initial; list-style-position: initial; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 2.5em; padding-right: 2.5em; padding-top: 0px; text-align: -webkit-auto;">
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Graffiti - Run down area, Criminal</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Hoodie - Teenager, Middle class</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Jeans - Middle class</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Alone - Outcast, No friends</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Snow - Purity, Winter, Cold</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Crewcut - Middle class</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Ruined Converses (Chucks) - Working class </span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Hands in pockets - Typical teenager</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Superdry - Typical teenager</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Under the Bridge (RHCP) - Hiding from someone, Trying to get away from someone</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Dying grass/Moss on the wall - Run down area, Had no attention in a while</span></li>
<li style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.25em; padding-left: 0px; padding-right: 0px; padding-top: 0.25em;"><span style="font-family: Arial, Helvetica, sans-serif;">Pebble Beach - Middle course of the river, Inside of a meander bend,</span></li>
</ul>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-17451956543152309982012-02-27T11:20:00.000+00:002012-03-22T12:01:49.995+00:00WS - Role of Feedback<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">With any media product feedback is essential to make sure it is the best it possibly can be and to ensure that it is suitable for the target audience. It also increases the chance that any mistakes will be picked up on and gives an unbiased opinion on how the product can be improved. It is also beneficial in that it gives you increased options in what to do, as you receive new ideas but you don't have to use them.</span><div><a href="http://leadershipfreak.files.wordpress.com/2010/09/feedback.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="180" src="http://leadershipfreak.files.wordpress.com/2010/09/feedback.png" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">There are an increasing number of ways to receive feedback on media products due to the advances in technology and digitisation. We are fortunate that our <span class="Apple-style-span" style="color: blue;"><a href="http://spiveysoundsigs.blogspot.co.uk/2012/03/rs-target-audiene.html">primary target audience is 15-24</a> </span>as this allows us to get feedback from our fellow class members very simply. They are also in a similar position in trying to make their own videos and so understand the issues involved, what is realistic and what is out of range for what we can achieve. With a combination of males and females in the class we received feedback from both genders on our work. The age of this feedback group was 17 or 18 so quite in the middle of our primary target audience meaning we got a balance between the younger end of the range, but also some insights into how the older and more mature people of our Target Audience may respond. This was our main source of feedback.</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div><a href="http://increaserss.com/wp-content/uploads/How%20to%20Use%20YouTube%20for%20Brand%20Awareness.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="http://increaserss.com/wp-content/uploads/How%20to%20Use%20YouTube%20for%20Brand%20Awareness.gif" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">To get our work out to a wider audience we also made use of the advancing technology and equipment/websites that were available to us. The main one of these was YouTube where all of our sample scenes/rough cuts were posted. This allowed a wider range of people to view our work, both fellow students from other schools doing similar courses and general people who may be interested. By using the tag tool on YouTube we also increased the chances of the work being seen by people searching for the song, band or anything connected with our video by the tags that we included when uploading. This method of receiving feedback also led to us getting valuable feedback from a past student who went through this process last year.</span></div><div><a href="http://www.simplyzesty.com/wp-content/uploads/2011/08/Twitter-Logo-300x293.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="195" src="http://www.simplyzesty.com/wp-content/uploads/2011/08/Twitter-Logo-300x293.jpg" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Early in the course shortly after forming our group we created a Facebook and Twitter page so that people could "like" or "Follow" to keep up with any updates we wanted to give out. We took advantage of these by posting sample scenes or rough cuts early in the production process to allow any fans to see what we were doing and how our sample footage was coming on. By posting them we gave fans the opportunity to feedback and give any advice they felt might help us. This allowed us to request feedback from a wider target audience extending, unlike the class feedback, to our secondary target audience. This was also the case with the feedback on You Tube.</span></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-84088211961667117502012-02-20T21:07:00.000+00:002012-03-05T21:09:39.423+00:00SP - Distortion in Final Cut Express<div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;">Today we continued editing our new footage that we filmed before half term. We have around an hour and a half worth of footage which we needs to edited down to around four minutes and now that we are focusing on using Final Cut we are continuing to learn new new tools and techniques all of the time. </span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span style="font-size: x-small;">Today we have learnt how to use the Distort tool which is usually used to distort an image in the Canvas Viewer. What we wanted to do was to superimpose the footage that a close friend of ours and a fellow media student had taken on his PC of the game "Mass Effect" and put it over the footage we had taken on Rob Shaw's computer. Ben Hudson has a better quality PC which allows him to play smoother game footage so he volunteered to film footage of Mass Effect for us because it wouldnt be as jerky as if Rob Shaw filmed it. Instead we filmed shots of Rob Shaw playing another game knowing we could superimpose the footage Ben had filmed for us over the top of it.</span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span style="font-size: x-small;"><br />
</span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span style="font-size: x-small;"><a href="http://mediacommons.psu.edu/files/dcommons/distort2-t.jpg" imageanchor="1" style="clear: left; color: #7d181e; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="" border="0" height="146" src="http://mediacommons.psu.edu/files/dcommons/distort2-t.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.199219) 0px 0px 20px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(204, 204, 204); border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-bottom-style: none; border-bottom-width: 1px; border-color: initial; border-image: initial; border-left-color: rgb(204, 204, 204); border-left-style: none; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: none; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-left-radius: 5px; border-top-right-radius: 5px; border-top-style: none; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.199219) 0px 0px 20px; padding-bottom: 8px; padding-left: 8px; padding-right: 8px; padding-top: 8px; position: relative;" width="200" /></a></span><span class="Apple-style-span" style="font-size: x-small; line-height: 20px;"> </span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small; line-height: 20px;">Using a tutorial I found on the internet we were able to distort Ben's footage by clicking on the crop tool and holding the mouse button down for a few moments so it expanded the toolbar to show us the distort tool. The distort tool makes an image or a clip be surrounded by something called a "</span>wireframe" which allows us to manipulate the footage by using the wireframe. </div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><br />
</div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="line-height: 20px;"><br />
</span></span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="line-height: 20px;"><br />
</span></span></div><div style="background-color: #fefdfa; font-family: Verdana, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="line-height: 20px;">Click <a href="http://mediacommons.psu.edu/node/2012" style="color: #7d181e; text-decoration: none;">here</a> to view the tutorial I found on the internet and even though all the information on there wasnt all relevant, we were able to pick and choose the details we wanted</span></span></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-49690638565677999832012-02-15T11:43:00.003+00:002012-02-29T13:24:34.338+00:00WS- Location Scouting<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Even though our idea has changed quite drastically over time, a couple of things have stayed the same. These include the basic idea of a 'muse nerd' been lonely and depressed and the settings that we have intended to use. Right from the beginning we had ideas of where we could shoot and ideas for scenes in these settings and although our idea has changed over the course of the task, we feel that we can adapt the ideas at these settings to suit any new idea.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>Scenes at School</u></b></span><br />
<a href="http://ilkley.school-site2.net/Resources/user/Cathy/welcomeschool.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://ilkley.school-site2.net/Resources/user/Cathy/welcomeschool.jpg" width="149" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Due to the age of the protagonist and our target audience, as well as taking influence from other music videos and films, we decided that we wanted part of our video to be taken at school. The film "Breakfast Club" and the music video for Pearl Jam's "Jerimiah" were big influences for these scenes, with a number of ideas coming from watching these. Settings looked at as ideas for scenes in the school include:</span><br />
<br />
<ul><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In the school sixth form center</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In a corridor next to some lockers</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On a staircase with two 'bullies' walking past the 'muse nerd'</span></li>
</ul><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">With developments to our ideas we are now unlikely to use most of what we have filmed at school. An example of this is the scene on the staircase. As part of the earlier idea we looked into this as a potential setting and somewhere where we could show dominance of the two 'bullies' over our protagonist. With the change in idea and the eradication of the bullying idea, this scene will now not be used. It does however still show that we have looked into potential settings and filmed footage to 'test out' our ideas.</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>Scenes in Ilkley Town</u></b></span></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://s0.geograph.org.uk/photos/35/59/355963_913c9200.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://s0.geograph.org.uk/photos/35/59/355963_913c9200.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Main Bridge in Ilkley</td></tr>
</tbody></table><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">From the start of the course it was always our intention to film some scenes in Ilkley due to the wide range of potential settings and mise-en-scene. The following locations have been looked at as possible settings for scenes in our video, and have all at some point had sample footage recorded there.</span></div><div><ul><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Down by the river on the pebble beach</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the Main Bridge in Ilkley, just up from the pebble beach.</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We also tried a very different idea on the same MainBridge with the attempted suicide scene at the end. This was very different to the other ideas for on the bridge, though in the end we decided on using a different setting.</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ilkley Skate Park </span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the rugby field</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On a different pebble beach further down the river where the protagonist is looking up at the Swing Bridge.</span></li>
<div style="text-align: right;"></div><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the Swing Bridge where we filmed a different suicide scene</span></li>
</ul><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The majority of these scenes are now likely to be included in our final piece. Many of the settings have been looked at in the sample footage and we have decided that, with improvements they may work well and we have now re-filmed in these places. </span></div></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>Scenes in Addingham Village</u></b></span></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As well as the footage that we have taken in Ilkley, we felt that we could have more variation by filming in the village of Addingham which would give us an increased amount of settings for scenes to choose from. Scenes and ideas that we looked at and filmed as sample footage in Addingham include:</span></div><div><ul><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Footage from the underground tunnel</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The protagonist playing football on the street in the snow</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In the local park with the protagonist alone</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the moorside</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Down by the stream in a wooded area</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">At the bus stop</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the football pitch</span></li>
</ul><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">As with Ilkley, most of these settings will be taken and used in the final footage. The reason to scout these scenes and film sample footage here was to get an idea of whether these settings worked and to try and gain ideas for framing. Once this was done, we could re-film and use this footage in these settings for our final product. </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><u>On the Bus</u></b></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.wymetro.com/NR/rdonlyres/349BFE0A-D902-4BA1-B327-604F7B80A1EF/0/IlkleyBusStation.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="114" src="http://www.wymetro.com/NR/rdonlyres/349BFE0A-D902-4BA1-B327-604F7B80A1EF/0/IlkleyBusStation.jpg" width="200" /></a></div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The scenes that we shot on the bus were fairly ambitious and challenging, though we felt we had nothing to lose in shooting these scenes; if they worked then we could include them in our final piece and if they failed they could simply be deleted. Challenges included holding a camera steady on the bus which at times proved impossible but also ensuring that we didn't catch people who were unwilling to be filmed in the shots, whilst still making it look like other people were on the bus. We managed this by including other members of the group in the shot so that it looked like other people were on the bus, but we didn't have any problems regarding permission.</span></div></div>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0tag:blogger.com,1999:blog-9094093290486326187.post-39291019028714563742012-02-10T11:58:00.000+00:002012-02-10T11:58:50.770+00:00WS - Filming Update<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Following feedback we have received on our sample footage so far, we decided to re-shoot a number of scenes and film new scenes to add to our video. We did this following a lesson looking at ideas we could use to link the footage onscreen with ideas taken from CD/Digipak/Magazine covers, an idea that we got in one of our feedback sessions. We then decided to re-shoot scenes on Tuesday 7th and Wednesday 8th February.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">On the Tuesday we decided to film the scenes in Addingham. These include the scenes of the protagonist playing football, the shots in the underground tunnel, scenes on the moor-side, at the bus-stop and at the local park. This is also where we filmed the protagonist in his house. We also took the opportunity while on the bus travelling to Addingham to film some footage of the "muse nerd" by himself on the bus.</span><br />
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</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Filming on Tuesday was relatively pushed for time due to the amount of moving from scene to scene that we had to do. It did however give us chance to take some additional footage where we came across mise-en-ecene or idea that we thought may work well. Though these shots weren't planned we thought they may fit in with the video and if they don't we can simply leave them out. The filming on the whole seemed to go well, though we have not edited it yet.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<a href="http://www.beamsleyproject.org.uk/photos/l1257875848.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="http://www.beamsleyproject.org.uk/photos/l1257875848.jpg" width="200" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Wednesday's filming included the scenes in Ilkley, including the footage by the river, at the skate park, on the rugby field and finally of the bridge where the suicide scene at the end will take place. The scene by the river was one that we had already filmed as sample footage but needed much improvement. For this scene we tried to get variation in shot types so that the pace of the editing can be fast. We will not know whether this has been completely successful until we edit it, but hopefully there will be. We also focussed on framing here to try and keep the footage interesting.</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The scenes at the skate park were also scenes that we had filmed as part of our sample footage, though this time the idea was different. Instead of having people laughing at him, the shots showed the protagonist alone and looking depressed. When at the setting we tried to use the mise-en-scene to our advantage, for example taking shots looking through bars that make the "muse nerd" look even more isolated and alone. Shots of the "muse nerd" under the rugby posts came about as an idea of linking to the Origin of Symmetry cover. Although they aren't rugby posts on the cover, we thought that a link between the two may work well.</span><br />
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</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://s0.geograph.org.uk/photos/62/40/624037_db267a93.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="http://s0.geograph.org.uk/photos/62/40/624037_db267a93.jpg" width="200" /></a></td></tr>
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</tbody></table><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The final scene we filmed on Wednesday were down by a different part of the river and on the bridge where the suicide scene would take place. The shots show the protagonist looking up at the bridge before moving onto it. Here we filmed him from a low angle to try and show that for the first time in the video he has some power as he looks to take control of things by ending his life. The shots on the bridge were reasonably tricky as we had to contend with members of the public crossing and also only a small area in which to try and get shot variation. Despite this we felt the scenes went well.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">After filming in these two locations we are hopefully moving forward towards a final edit. Obviously before we can set an accurate estimation for finishing the edit we need to ensure the footage is of a high enough quality and that all the scenes we have filmed work. When we are underway with editing, a further blogpost will be posted to show what stage we are at.</span>G321 Spivey Willhttp://www.blogger.com/profile/08091790520004655975noreply@blogger.com0