The combination of our music video, digipak and magazine advert.
|Focus on the 'Muse Nerd'|
Focus on the 'muse nerd' protagonist: Throughout the package we have tried to keep the focus on our protagonist who is the 'muse nerd'. This is clear and was quite easy to portray throughout the video when he is the only character featured regularly (in the narrative scenes). He also features on the back panel of the digipak. The reason we wanted to keep focus on him was to try and make the audience/fans of the band relate to the character and build some sort of affiliation towards him.
Muse: Obviously the band 'Muse' are a major part of each of our products, with the name and logo appearing on the digipak and magazine ad, with a number of posters, CD's and magazines featuring the band seen throughout the video.
Fonts: We have tried to keep some continuity between the magazine ad and the digipak by using the same fonts for the writing on both.
New media/Social Networking: On the digipak and the magazine ad we have included the Facebook logo, Twitter logo, QR codes and logos/links.
Format: Each of our products is using a different format with one being a music video, one being a digipak and one being a magazine advert.
Digipaks in our video: We have used a number of different digipaks in our video, not all of them from the band 'Muse' or the Alternative Rock genre.
Locations: We have used a number of different locations throughout our music video, with separate locations being used for the magazine advert and the digipak.
Track-listing and Tour Dates: On our digipak we have used track-listing on the back panel, whereas for the magazine advert we have included tour dates.
Target Audiences: While the overall package is targeted at a Primary target audience of 15-24 year olds, the magazine ad could appear in a number of different magazines (the average gaming age is mid 30s to early 40s and so could appear in a magazine aimed at that age range, whilst it could also appear in a music magazine aimed at a youth audience) meaning we could use each product to target different audiences.
As an overall package I think the products work well together; the blend of similarities and differences, potential target audiences and designs make for an interesting combination. Whilst they are all very different in themselves, there are also quite subtle links to tie them together as well as the blatant similarities such as the band and their logo. Added together and it is clear that they are linked as a trio, but they aren't so similar that they are boring and identical. They also successfully portray a number of themes that we wanted to include in each of them, something that we were aiming for for most of the project and that I feel we have achieved.