Madonna has been a huge figure to date in the Music Video industry, and so it seems appropriate to do a blog post on one of her videos. The video I have chosen to look at by Madonna is 'Die Another Day' (Another video used for a James Bond film). The reason I have chosen to look at this is because of it's high budget; it is the second highest budget Music Video (using Production Costs at time of production) ever made behind Michael Jackson and Janet Jackson's 'Scream'.This song is part of the Dance-Pop genre. The label that the song is under is Warner Bros. Records, a subsidiary of Warner Music Group. This goes a long way to explaining how the video can have access to a very large budget.
The music video includes an extroadinary amount of intertextuality, with most of the references been to the James Bond film series. A paragraph from Wikipedia summarises the references to different charcters from film's seen in the video:
"The video features references to Honey Ryder (from 1962's Dr No), Rosa Klebb and Blofeld's white Persian cat (from 1963's From Russia With Love), Oddjob and Jill Masterson (from 1964's Goldfinger), Tee Hee's metal arm from the 1973 Live and Let Die, Francisco Scaramanga's golden gun from 1974's The Man With The Golden Gun, as well as a spacesuit, a fencing battle in a Venetian glass factory, and a Jaws-like man with metal teeth, all referencing 1979's Moonraker, and even contains a reference to Luke Skywalker's lightsaber battle with Darth Vader in The Empire Strikes Back"
|Madonna as seen in the film|
Throughout the video there are a number of close-ups of Madonna, who is a huge international star. The close-up's emphasise that it is her song and her video, and may in some cases apply to the Male Gaze theory.
The main part of this video is Narrative based. The narrative aspects of the ideo are throughout the whole video, and even when Madonna is performing in parts of the video, there are still aspects of narrative to it. Madonna does however, perform to camera at points throughout, for example when she is struggling against the torturers; it is still during a narrative part of the video but is incorporating performance aspects too.
Below is the official music video for the song: