RS - Metallica Mag Ad Deconstruction

Metallica - Death Magnetic

• Metallica font - very recognisable, large + dominant at the top of the page
• Coffin is central to the image. It features on the new album but its the only thing from the album artwork on the page
• Band website - central and small font at the bottom
• Record Label name + logo again cental and small
• One review from Kerrang so not showing a wide range of feedback on the album, however makes it quick and easy to read when flicking through the magazine pages
• No Release date 'The brand new album' is it out yet then?! Could be clearer
• Quote by Kerrang but not quote marks around it
• "KKKKK" if a non-reader of the Kerrang magazine saw this they wouldnt know what it meant. "KKKKK" = 5 Stars
• Very simple black background so the text stands out
• The D + C on "Death Magnetic" link to the name replicating magnets
• "M" logo used around the Coffin which is very recognisable
• All of the text is central on the page
• A4 sized Advert