RS - Placebo Mag Ad Deconstruction

Placebo - Battle For The Sun

• Artist name - largest font on the page + central
• Album name underneath in smaller font + central
• Release date at the very top in Day/Date/Month format
• Tour Date at 02 Academy. With "sold out" image layered of the top, special guest along with the special guests band logo underneath
• Advertising the "special edtion album" "includes Trigger Happy Hands...." highlighting the fact that it is the special edtion of the album so there are extra features to lure hardcore fans in
• "Redux edition" - different colouring of the cover to the standard edition
• Where you can order the album from
• Band Url
• Everything is cental

RS - Muse Magazine Ad Deconstruction

Muse - The Resistance

• Album artwork centre of the image and taking up 3/4 of the page
• Artist Name in the top left in typical font
• Album title in the bottom right, slightly smaller font
• Release date in Date/Month format
• Band url
• Very simple Mag Ad

ALL - Suggested Improvements for the Digipak

Front Panel

• Downsize the circular sticker and move it to the top right where there is an empty space
• Make sure all logos are in line with each other
• Sticker should focus on details about the DVD due to it being special edition
• The wording could be improved (eg. bottom right corner box)
• The Muse logo should be made bigger
• Too much orange?

Back Panel

• Try and line up the URL's with the logos for Facebook and Twitter
• Too many tracks on the CD? Try and cut this down
• Maybe advertise as a bonus CD rather than bonus tracks
• Include a Behind The Scenes and a Full Live Performance with venue and date on as it is Special Edition - needs to stand out from the original to sell to the Target Audience who may have the original.
• Put space between the "10" and "11" of tracks 10 and 11
• Try the same colour scheme for the font as is seen on the front panel. Maybe ask for feedback as to which version works best
• Barcode number needs to change to something more realistic

Inside Panels

• Make the shots of protagonist larger and/or clearer
• Try make a background image on the corridor look out of place to fit in with sci-fi theme.
• Work on the idea of writing on the noticeboard (credits/what is included for example)
• Try link the inside panels to the outer panels more 
• Introduce a new layer from the game idea
• Move further away from realism, more to Sci-Fi idea

RS - Second Draft of the Front and Back Cover of our Digipak

Front Cover

• Screenshot taken on Mass Effect using the print screen tool

• I downloaded the font for the title online by searching "sci-fi" fonts

• Record label icon and DVD logo found on the internet and imported in

• I created the stickers using the shape tool on Fireworks

• I imported the Muse Logo from the internet then changed the colours

Back Cover

Same screenshot from the front but I imported an image taken of myself looking the opposite way

• I then changed the lighting/brightness on my body to fit with the Mass Effect Image

• QR Code had been created using an online website so it links to our blog

• Bar Code imported from the internet

• Our company logo is on there too along with the Facebook and Twitter links

RS - Second Draft of the Inside of theDigipak

WS - Looking At A Digipak From The Rock Genre

Bryan Adams - 18 Til I Die


To really try and get an understanding of Digipaks, we need to look at Digipaks in general, but also examples from our own genre. For this reason I have decided to look at this example, from Bryan Adams for his album "18 Til I Die". This digipak comes under the broader genre of Rock music that is shared by the song we are using. Below is a quote from Wikipedia putting the album into context:

"18 til I Die is the seventh studio album by the Canadian rock artist Bryan Adams. Released on June 4, 1996 through A&M Records, the album became a commercial success peaking at #1 in United Kingdom and number two in his homeland Canada." [Wikipedia]

To begin with we will look at the obvious parts of the digipak and the layout. This particular product has four panels; a front cover, back cover and two panels on the inside. This is common for digipaks, although some do have six panels that can be folded out. Often digipaks have front and back covers that are somehow linked, and the panels in the middle may be similar. The middle panels usually have some relevance to the front and/or back cover, and this is the case in this example. The background image on the back panel is the same as the background on one of the inside panels. This shows the outer panels and inner panels are linked, something we are looking at for our own digipak in some way.


It is worth noting that the actual CD in this particular digipak has a design printed on it. This is something we are looking into and need to make a decision on. The design on this example is quite similar to the front cover. There is no background image on the panel, so the design on the CD is the whole image for that panel. Without it the panel would look very bland and boring, so this is something we need to consider seriously before making a final decision on this.


The other inside panel has a background image with a more dominant, but smaller image set in front of this. This shows the use of layering on a professional product, something we are required to do on our own digipak. The black and white image on the panel is very bland and doesn't particularly catch the eye. As a personal opinion I think it is quite boring and ineffective, so hopefully we will go for something more eye-catching that will appeal better to our own target audience.


If we go back to looking at the back panel we can see everything you would expect, such as a barcode, copyright information and logos of companies involved in the making of this digipak. There is also another image of a man that can be linked to the background image of both the back panel and one of the inside panel due to him wearing three rings. The title "18 Til I Die" can be seen written in bold writing on the back cover several times, though there isn't a large standout title on the back cover. 


The main things that I have taken from looking at this example are:

• Four panels with something of the design to link them all
• Closer links between the outer two and inner two panels
• Design printed on the CD
• Barcodes/copyright information/company logos included
• Black and white won't necessarily work and can be quite bland.

Further updates to the blog will be posted when other examples are looked at.

RS - First Digipak Draft

RS + SP - Vodcast Number Four - What we will be doing next in the Production Process

As with Vodcast 3, this was filmed on a day when I was ill and so was not present. It is all relevant to our production though and so here it it. Here Sam and Rob discuss what is to come in the production process of our music video.

RS + SP - Vodcast Number Three - Codes & Conventions of Digipaks

Unfortunately I was ill when these Vodcasts were filmed and so I was not present. However they still reflect the views of Swillob and our work on our music video. Here Sam and Rob are discussing the Codes & Conventions of Digipaks.

WS + SP - Drafting Scene Ideas

After receiving feedback we have re-thought a new idea for our music video. However, we have not thought of concrete scenes that we could use to fit in with the feedback that we received. Here are some ideas that we are currently drafting:

1. A time-lapse of the muse nerd sat by himself at a table in the school common area. He will be reading an NME magazine relating to Muse. This will link in with what is seen at the muse nerds house as the magazine will be seen here as well. The technique we plan to use here is to focus in on the magazine at the house and cut straight to the scene at the school. This idea came about in feedback and will be used throughout the music video, linking to magazines, CD covers and possibly posters.
2. We will also have a scene where the protagonist is walking down a corridor where there are a few people talking to each other. This will link in with the protagonist playing on a computer game where his avatar is walking down a corridor with people saluting him. This will show his fantasy of being respected, compared with the reality of his actual life.
3. With relation to "The Resistance" poster in the Muse nerds bedroom we are planning to zoom into the isolated figure then cut to a scene in the park with the protagonist by himself on a swing. We will be able to use a very good high-angle to show his isolation in this setting.
4. The "Showbiz" CD cover is something else that we will use to link to another part of the video. Because of the Sci-Fi effect of the cover, we have decided it may work to link it to the protagonist playing on the game "Mass Effect". The avatar on the game will be on a planet similar to the one on the CD cover and will be looking towards the earth, which can also be seen on the CD cover.

This is still a work in progress, so any other ideas we have will also be added to the blog.

RS + SP - Podcast Number 8 - Update on the new Idea

SP - The New Idea

After taking all of our feedback in to account from yesterday we have come up with a new idea that will hopefully be alot better than our previous attempts. We totally agreed with all of the comments we recieved from our Sample Footage 3 and have used some of the suggestions when drafting some new ideas. Here is the new idea and what we are planning to film in the near future:

• We are still sticking with the basic foundations of the original idea where we are having a Muse Nerd (Rob Shaw will still be playing this role) who is isolated from his family, from the people he goes to school with and generally from the outside world. The reason for this is because he is a huge fan of Muse whereas everyone else he knows isn't really interested in them. The resulting effects means that no-one can relate to him with anything therefore he is being cut adrift from frienship groups etc. 
• We have decided to use a vague 'day in the life of' technique because we are planning to start the music video with the Muse Nerd waking up to an alarm. The alarm will be on his phone and it will be the song we Bliss by Muse and it will slowly get louder and louder so it will convey an alarm clock. 
• Another technique we have chosen to use in this new idea realting to 'a day in the life of' is for the Muse Nerd to dress extremely similarly to Matt Bellamy in a poster he has on his wall. This will signify how much the Muse Nerd is obsessed by the band.
• The main theme of the new idea is relating to the video game technique we used in Sample Footage 3 but we have developed it considerably. We are planning to have the Muse Nerd playing on video games such as Mass Effect, Skyrim and maybe even GTA4 because in these games you can create an avatar that will resemble the Muse Nerd (Rob Shaw) in real life. 
• We are hoping to create several different things that can happen to this avatar in the video games which we can replicate nearly identically to what happens to the isloated man in real life in our music video. 
• We are also going to use some of the Muse posters in the montage from Sample Footage 3 and the panning shot of the CD cases as transitions in our music video.  
• Muse - The Resistance has a poster which has an isloated figure in it which we plan to zoom in to and then zoom out of which will transition from the poster to reality with the Muse Nerd isloated just like the figure in the poster. 
• We are also planing to use the same technique on the panning shot of CD cases. We are currently researching band names, song titles and images on front covers of CD cases that will link to a scene that will feature the isolated Muse Nerd. For example, we could zoom in to a CD cover that has a image of the countryside on it and then zoom out and it will be the Muse Nerd on his own in a rural area etc.

SP - Performance Footage

Today we have filmed some performance footage during our Rec and Lesuire periods at school. This gave us 2nd and 3rd period as well as lunchtime to film these shots of the band and upload it on to our MAC at school. We are using the band Ice Cream For Activists and we managed to use three of them to appear in our music video. We went to one of the band members house and filmed in their garage even though this was not our preffered location. We still decided to give it a try and see if the setting did actually work but also what shots did and didnt work.

Unfortunately it didnt really go to plan as when we got their we realised that they hadnt actually learnt the song like they told us they had. However because we had all made the effort to get cameras and tripods we still decided to ahead and try out some shots. In the end we got quite alot of footage that we thought would be ok as a trial run of performance. When we uploaded it and watched it through we realised we had enountered some major problems. Because the band didnt know how to play the song they were out of time and it was quite obvious in some places that they couldnt play it. Another problem was lighting and becasue it was in a garage with no windows there was only light coming in through the door and a few heating lights. The biggest problem we found as a group was that the band we had chosen didnt really looked interested and that was very apparent. At points throughout the footage there were random band members in the background not playing their instruments and just generally messing around so it just didnt look very proffessional.

The action we have taken since this disappointing shoot is to reconsider which band we are going to use for our performance footage. We are researching in to the possibility of using some of our friends who we know for definate can play Bliss by Muse. We are also looking in to our preffered location which is P Hall at Ilkley Grammar School but we still need permission from the teacher who uses it for Drama/Theatre Studies. It is a much better location as it has a black curtain that we could pull around the band setup, it has specific and high quality lighting for Drama/Theatre performance and it is exremely spacious so we can long shots as well as close ups.

SP - Feedback on Sample Footage 3

This week we completed finishing editing our latest sample footage that include a scene that we had filmed at school and some more footage at Robs house (the Muse Nerd) that was included from feedback from our Sample Footage 2. We have now nearly completed a full rough cut on this idea and all we needed to film is a final scene that will go at the end of the video that will convey a suicide attempt. However when we showed our rough cut to our Media class there were quite a few things that they did not really like and didnt think that worked. These included:

1. Our class mates thought that the music video was filmed and edited in such a way that it was more like a film opening like last years brief rather than a music video. 
2. They thought that it was too slow paced and didnt really grab their attention. This is because they said there was some uneccessary footage that was included that we didnt really have to. As a group we made our music video too linear when really for a music video things dont really have to go one thing after another.
3. As i have briefly touched on our primary aduince thought that most of our shots were far too long and needed to be cut down to make it more fast flowing to match with the quick music. They also said that if we did this our scenes would be shorter because just like the shots they were too long. 
4. The school scene didnt go down too well either because people thought it was abit cheesy and didnt suit the purpose of our music video. Our media teacher stressed that we should move away from the Muse Nerd being bullied as it would need good quality acting to pull it off. No-one in Swillob Productions has taken any sort of acting lessons so we arent really capable of making it convincing enough.
5. The general feeling from both the people in our class and our Media teacher is that our footage wasnt interesting enough. They got bored too quickly and wouldnt want to watch it again. The shots needed cutting down as did the scenes and the mise-en-scene was bland and bare.
6. When our Media teacher stopped our music video around 1:30 minutes in we realised that nothing had actually happened. This was a big reality check and we realised that maybe our footage so far needed to be scrapped and we should start again. 

Some feedback that we did recieve that was positive and we could work on and minipulate to create a new idea included:

1. Our class mates liked our time lapse that we incorperated in to our music video but did say that it went on far too long.
2. They also like our montage of Muse posters and thought we could really develop this idea and make more of it.
3. Our media teacher thought that our panning shot of CD cases could also be developed to make our music video more interesting.
4. Someone suggested that our music video replicated a technique called 'a day in the life of' which we didnt really intend to convey but realised it could be an idea to try and adapt because it would make more sense.
5. What we have taken from this feedback is that we can still stick with the vague idea of a Muse Nerd being isolated but we really need to make things more interesting using the feedback stated above.
6. We have decided to scrap all of our footage so far and think of a new idea linking to our original one that will be eye catching and make people want to watch it again. 

ALL - Sample Footage 3

RS + SP - Podcast Number 7 - Update on the Production Process

WS - Swillob Update

We are well into the coursework now and as a group we feel it will be beneficial to look at what we have and haven't done so far.


So far we have:

• Formed as a group - Swillob Productions
• Created a group blog, picture and a logo for our group
• Looked at and considered the codes and conventions of music videos
• Decided on a band and a song to use for our video
• Pitched and planned a first, original idea for a video
• Looked at the history of Muse (The band whose song we are using)
• Viewed music videos by our chosen band, Muse
• Made an 'Ultimate Guide' on Muse
• Looked at the original 'Bliss' music video
• Researched the online footprint for our chosen song, for example fan created videos on YouTube
• Researched the meaning of the lyrics for our chosen song
• Looked into the Alternative Rock genre, the genre that our song is from
• Researched important directors in the music video industry and directors who actually go against the expected conventions of music videos
• Set up Facebook and Twitter pages to interact with people online who may be interested in our video
• Created a treatment for our music video
• Altered our idea based on feedback that we have recieved
• Looked into track and artist record labels
• Looked at other music videos and films for inspiration for our video.
• Deconstructed a lyrics sheet to try and give us ideas
• Created a storyboard for our video, as well as an animatic.
• Created Podcasts and Vodcasts discussing where we are on he course, what we plan to do and to explain decisions we have made during production/planning.
• Produced three pieces of sample footage

What we need to and plan to do next:

• Create a digipak for our music video
• Create a magazine Ad for our music video
• Film and edit a final version of our music video

WS - Looking at a Muse Digipak

"The Resistance" Digipak by Muse

This week we have started work on the first ancillary task and this is expected to be finished by the end of the week. The first ancillary task is a Digipak that we need to create for our finished product that will accompany it. The first part of this task as with any task we do is to carry out research into similar professional products. We need to look at common codes and conventions of Digipaks in general (we have already done this as a task earlier in the course, this can be seen as a blogpost here), as well as looking at more specifically our own genre and, as the title suggests, a digipak that was created by the band we are working on, Muse. 


From looking at the DigiPak one thing that is immediately apparent is the difference in colour between the front panel and all the other panels which are black and white pictures of the band. The pictures being in black and white changes the mood and feel of the digipak, something that we are considering ourselves due to the mood of our own video. The back panel for this particular product matches the inside in that it is black and white with a picture of the band, as well as including the contents of the disc. Other digipaks that we have looked at tend to have a similar front and back panel with the inside being different. This digipak therefore is going against that common convention, yet is still a successful selling, professional product showing that a product doesn't have to stick to strict "rules" and breaking these can work effectively.

Back Cover for "Resistance" by Muse

So far as a group we have considered using black and white shots for the inside of our digipak as we feel it reflects the mood of our video. This is not a certain idea yet, but it is something we are thinking about. We are also looking at using picture of the protagonist for the inside panels. One idea is to have pictures of different locations that we are using in our video including the protagonist. Again this is just an early idea but a quick decision is required. We also think this could look effective as it would be similar to this digipak, apart from we would be using our protagonist rather than band members.


If you would like to see pictures of each individual part of this digipak, then there is a link below that takes you to a website with a number of pictures on.

"Origin Of Symmetry" front cover

Pictures of "The Resistance" by Muse digipak.


Another Muse product that we have looked at is the artwork for the album "Origin Of Symmetry". This is actually the album which "Bliss", the song we are using is from. We have been looking at this for inspiration from our front cover and the idea came about to use a similar colour scheme for our own front panel. We are currently unsure of what to do for a front cover, though we are quite certain that we want it to be colourful so it is the opposite of the black and white inside. As a group we quite like the idea of a similar colour scheme to this, but a firm idea of what else we want is still needed. Current ideas include more pictures of the protagonist or a made up piece of art.


A further blog post will be added when our ideas develop or our digipak is created.

WS - Sample Footage 3 Review

Having already filmed footage for two out of our three main locations, we decided that this week we would film some sample footage for the scenes that are going to take place in school. We did also have in mind though, that if these scenes were successful, we could use them for our main and final production, making this the most serious sample footage we had filmed so far.

The two locations that we had filmed at so far were the protagonist's house and around town in Ilkley. Our third main location is in school, where the protagonist is alone and without friends, and also suffers bullying from some more popular people. This idea came about when we watched the opening to 'Trick Or Treat', which is also set in a school. We also took a couple of more specific ideas from this opening, for example the protagonist waving to someone who they believe to be waving at them, only to find there is someone stood behind them who is the intended target of the first wave.

One of the main issues we had in the lead up to filming was finding an empty locker in a suitable area, which you could access from both sides, such as on a corridor. The location we finally chose here has access from either end and we were also able to find an empty locker, which is pivotal to this scene for us. A further problem here was casting, as we were thinking about this been part of the final product. Obviously Rob would continue to play the protagonist's role but we needed two others to play the people making him feel isolated in this scene. In the end, Sam and I took on the roles as the scene was only short we felt it would work well.

On the day of filming our attitude was to make it as good as possible, as this would enable us to potentially use the footage for our final product. Despite this it was still a bit of an experiment and we tried to capture some shot variation to make sure we had enough footage to make it into a good scene, as well as providing some interesting shots to use. One problem that we encountered during filming was how thin the corridor we were using was. This would normally make shot variation very difficult to achieve, though we think we have managed it through using different angles and interesting framing, for example shooting through an air gap on the locker.

However the main problem we found was after we had finished the filming phase and had begun to edit the footage. There is a part following the protagonist being pushed into the locker where he is stood and then suddenly on the floor. We had not filmed any footage of him falling over and felt that it didn't look right on screen. Although music videos do not have to use continuity editing and are actually known for not doing so, we did not intend to break the rules of editing here and decided to film some additional footage the following day.

Filming the next day was relatively simple as we only had a small amount to film. We needed footage of the protagonist falling to the ground and also standing back up again. This didn't take us too long, but made the footage look far better when edited in.

Our third sample footage was as successful as we could have hoped for here, successful enough we are considering using it for our final piece. Despite the slight hiccup, we now think that the footage is good and we will be hoping to get feedback on it soon. Depending on the feedback and whether people consider it good enough, or if it should be improved will decide whether we use it as part of our final work or not.

RS + SP - Digipak Research - AC/DC - Iron Man 2

Front with the album artwork accompanied with the artist name and the album title

Stickers are usually found on the front of the digipak saying "includes "...." in this album!"

The outside of the digipak can use very bright and inviting colours to make it attractive on the shelve and then use darker colours inside the actual digipak.

Digipaks are seen as the LP's of this century and can be seen as a collectable like LP's as they are much more interesting than a standard jewel case.

The spine of the digipak usually has the artist name, album name

Back Cover

Back cover typically with the tracklist including time of the songs. The back cover also typically contains:


Bar Code


QR code (becoming more common)


Smallprint with copyright laws written


Website for the artist


Twitter/Facebook sites (becoming more common)


Usually the bands record label logo can be seen














Inside

Inside the digipak there is sometimes text displaying the names of the composers for each song in smaller print than the song title

There is sometimes a small handout which contains further artwork, maybe some images of the artist playing live or possibly lyrics

The actual CD can usually be found in the main part of the digipak in a plastic holder with two panels to each side

Some digipaks have two cd's within the card case. One for the actual CD and another for behind the scenes or some sort of DVD

RS + SP - Digipak Research - Trent Reznor + Atticus Ross - The Girl with the Dragon Tattoo

Front Cover









Unique see through gloss effect


Sleeve for main package


Stickers telling the audience what is on the cd


Names of the musicians for more publicity. Usually has a band name eg. Nine Inch Nails










Back Cover





You can see the case through the sleeve


Stuck on using tape (fairly low quality) so that it moves around


Barcode


Company names


Small print like on movie posters










Inside





Same gloss effect like the front


Artwork related to the film


Typical for a digipak having concept artwork


Continuous gray house style used throughout


Quite a striking image and draws the attention of the audience



















Information about who composed the actual soundtrack etc


Similar theme with the gray house style


Image related to the film once again













Continuous background colours


Plastic holders for the CD


Numbering of the CD's


Very faint text on the CD's


Continuous image on the CD's

RS - Digipak Deconstruction - Jack Johnson - In Between Dreams

Very large central image of a tree with shadow of man (Jack Johnson) holding his acoustic guitar

Man is blacked out along with the tree for a continous theme

Simple yellow background

Two large stickers highlighting the special edition features on the CD


Artist Name top right in large black font


Album name in opposing white colour smaller and below artist










Similar theme to the front with the yellow background and a tree trunk to the right of the frame in the same colour as the front


Track list but without the numbers of the track


Bar Code


Small print for copyright

Artist + record label urls

Record label logo

Simple design with lots of space in the centre

Artist image this time you can see who he is

Guitar is framed infront of him

His hand covers part of his face

He wants the audience to focus on the guitar and the music not himself

Lyrics booklet inside the left panel with leaf theme

Plastic holder for the CD

CD has the artist + album name along with record label logo + small print

Leaf theme similar to the booklet

Inside panels etc all link together with the leaf theme

Exterior links together with trees and yellow colour scheme

Inside has a white coloured layout to it